Rss Feed
Tweeter button
Facebook button
Technorati button
Reddit button
Webonews button
Delicious button
Digg button

Free PR Only Gets you So Far

This guest post is part of our ongoing Small Business Experts series, and is written by Shakira Brown, co-founder of Best Business Mastery in New Jersey.

I know of a small yet somewhat successful business that just doesn’t understand what it takes to get to the next level after 35 years. Even when someone like me, an award-winning public relations and marketing expert, advised the company’s owners to spend a little money on advertising, a resistance to spending money continues to hold the fledgling company back like a ball and chain. Instead of becoming profitable, this struggling company continues to linger on the hopes of press releases with soft news no one cares about and printed marketing letters with no real message. It is nothing more than a waste of time.

Read the full article »

Business Competition Should Be Motivating

Competition is something that often breathes a level of fear into businesses of all sizes. It is an understandable and human emotion; more competition means more marketing spend and more choices for the customer pool to choose from.  It also means that you’ll need to work harder to ensure that your customers keep coming back. [...]

Read the full article »

Celebrate With a Day Off

This guest post is part of our ongoing Small Business Perspectives series, and is written by Karen Hodges, principle at Synthesis Coaching in Rhode Island.
I’ve been thinking today about how we have so many celebrations in our personal life — birthdays, anniversaries, weddings, graduations, etc. — yet celebrations [...]

Read the full article »

Lessons From the Bridal Show

The following post is part of our “Small Business Experts” series, and is brought to you by Mindy Sanderson, Vistaprint’s Small Business Marketing Specialist.
On Sunday, a few colleagues and I attended the Great Bridal Expo in Boston, Massachusetts to exhibit Vistaprint’s redesigned wedding stationary collection. We were excited to interact with couples and help [...]

Read the full article »

The Deadly Internal Audit

Read the full article »

Customer Service Skills: Use Them

The following guest post is brought to us by the Internet Marketing Center,  which can be found at: www.internetmarketing.com
There’s a business saying: A happy customer will tell one or two people, an unhappy one will tell 10!
In the Internet age, a seriously ticked-off customer might not only tell 10 people, they might also write a [...]

Read the full article »

Finding the Right Help

This guest post is part of our ongoing Small Business Perspective series, and is written by Monique Wakefield, owner of Paws-n-Tails in Dallas, TX.
Last month I wrote about how sole proprietorship means no back up. This month’s article is based on when you do seek help. I recently found myself in a situation [...]

Read the full article »

Women Driving Small Business Growth

This guest post is part of our ongoing Small Business Perspective series, and is written by Theresa Gould, owner of RobnT Business Solutions in Chicago, IL.
Of the 23 million non-farm businesses in 2002, women owned 6.5 million businesses, generating $940.8 million in revenue, employing 7.1 million workers, and paying $173.7 billion in payroll, according to [...]

Read the full article »