This guest post is part of our ongoing Small Business Experts series, and is written by Shakira Brown, co-founder of Best Business Mastery in New Jersey.
I know of a small yet somewhat successful business that just doesn’t understand what it takes to get to the next level after 35 years. Even when someone like me, an award-winning public relations and marketing expert, advised the company’s owners to spend a little money on advertising, a resistance to spending money continues to hold the fledgling company back like a ball and chain. Instead of becoming profitable, this struggling company continues to linger on the hopes of press releases with soft news no one cares about and printed marketing letters with no real message. It is nothing more than a waste of time.
