Maintain Your Visibility Amongst Other Microbusinesses

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Today’s Micro Business contributed post comes from Bianca Hidalgo, owner of All Things Written.

Oxymoronic as it may seem, many people decide to start a business during economic recession. In fact, many of the current heavy hitters in big business got their start during an economic downturn – General Electric, Burger King, Microsoft, and Hewlett Packard are a few.

Whether it be necessity, opportunity, or a nothing to lose mentality, recession breeds an entrepreneurial spirit in many employees that find themselves jobless, earning less income, or with fewer prospects.

How many people have you come across in the past few months who’ve passed you a businesscard for their web or home based business? How many updates in your Facebook newsfeed have been from friends requesting you “like” their new business page or even a friend of friend’s page?

Today’s micro business owners can look around and find that they are not alone. Emergent Research released a study, Homepreneurs: A Vital Economic Force, reporting that there are 6.6 million home-based businesses in the United States, employing more than 13 million people nationwide in 2008. That doesn’t include the millions of small business owners with actual establishments.

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