This guest post is part of our ongoing Small Business Perspective series, and is written by Caprice de Lorm, owner of de Lorm Designs in Orange County, CA.
Customers are one of your greatest assets. How you care for them reflects back to your business in the types of clients you acquire and maintain. It reveals the values that your business truly embraces and the processes that have been set up to support, or perhaps are out of sync with, your company’s core values.
When you think of how you serve your clients, what comes to mind? What are the processes that your company follows to provide and ensure quality customer service? What do you have in place to actively, and perhaps even proactively, support an environment of quality customer service at every step of the customer lifecycle?
