As I have discussed in the past, Search Engine Optimization (SEO) is a crucial function to assure search engines are finding your small business Website. For a search engine to recognize the value and relevance of your website, it must receive help from you, the creator of the page. Accurately optimizing your pages to make [...]
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Author Archives: chriskvistaprint
SEO Basics: On Site Issues
Welcome to the second installment of SEO Basics (click here if you missed part 1). Today we will discuss steps that you can take to make your site more “SEO friendly.”
One of the determining factors of how your page ranks will be your on site optimization. You must take into account the following basics to [...]
SEO Basics – Site Crawlability
With the Search Engines constantly updating and changing their algorithms for search engine result rankings, I thought I would share the basics to make sure your site/blog is in good shape to evolve with the search spiders.
Crawlability
The search “spiders” every so often “crawl” your site. They crawl, they gather information of what your site is [...]
SEO Mailbag
We have received a lot of great questions in our Ask Us a Question mailbox. Many of the questions were about Search Marketing, so we sat down with Chris Kenney who fielded some of your questions. If you have questions, click here to send it to us and we may answer it in a future [...]
Importance of split run testing
In any marketing campaign, it is important to run tests prior to making any type of investment. An easy way to remove bias and evenly spread results is with A/B testing. A/B testing is splitting traffic as evenly as possible between A (test control) & B (test cell). To limit outside influence use A/B split [...]
Search Marketing 101: Chris’ Favorite Links
Welcome to the fifth installment of Search Marketing 101 (if you have missed any of the previous sessions, please visit Part 1, Part 2, Part 3 & Part 4). Today I will discuss some of my favorite SEM links, they keep me up to date on all the interesting things in the world of search. [...]
Search Marketing 101: Budgeting
Welcome to the fourth installment of Search Marketing 101 (if you have missed the previous installments please visit Part 1, Part 2 & Part 3). Today we will go over budgeting for your SEM campaigns.
Budgeting is right behind testing and analyzing in terms of importance when it comes to paid search campaigns. Make sure you [...]
Search Marketing 101: Tracking and Targeting
Welcome back to the third installment of Search Marketing 101 (if you have missed the previous installments please visit Part 1 & Part 2). Today we will go over the basics of tracking and targeting your ads.
Whether it’s in house reporting or an analytics package offered by the search engine you choose to buy ad [...]
