The following post is part of our “Small Business Experts” series, and is brought to you by Mindy Sanderson, Vistaprint’s Small Business Marketing Specialist.
Small business owners are constantly struggling to figure out what their customers and potential customers, are interested in. While some simply guess at what their potential clientele would [...]
Where Big Things Happen for Small Business
Author Archives: jasonvistaprint
Web Surveys Offer Customer Intelligence
Google AdWords: Get Better Placement for Less Money
Getting your PPC (paid per click) ad to appear at the top of the Google results page doesn’t just depend on how much money you bid.
Google wants even PAID advertisements to be relevant to its users, so it uses a “Quality Score” to determine where an ad will show up in the sponsored listings. A [...]
The Blue Ocean of Social Media
This guest post is part of our ongoing Small Business Perspectives series, and is written by Erin Herold, owner of Hark Herold.com.
Social media likens an ocean’s wave: vast beyond comprehension, powerful and deep, yet gentle enough for anyone to dip their toes; it can transport information (and ultimately product) across the [...]
How’m I doing? The Wisdom of Ed Koch
Ed Koch, the former Mayor of New York City, is my patron saint of asking.
Why? His famous phrase was “how’m I doing?” which he used everywhere — at fundraising functions, newscasts, and even when meeting fellow New Yorkers on the streets of the city.
At first glance his phrase can appear to be kitschy, but in [...]
Your Customer Strategy is Vital
This guest post is part of our ongoing Small Business Perspective series, and is written by Caprice de Lorm, owner of de Lorm Designs in Orange County, CA.
Customers are one of your greatest assets. How you care for them reflects back to your business in the types of clients you acquire and maintain. [...]
Plan for Your Press Releases
This guest post is part of our ongoing Small Business Experts series, and is written by Shakira Brown, co-founder of Best Business Mastery in New Jersey.
As a public relations and marketing professional, I read lots of random press releases. It is good for me to see trends in press release development, [...]
Remember the Basics of Marketing Copy
This guest post is part of our ongoing Small Business Perspective series, and is written by Bianca Hidalgo, owner of All Things Written.
A few months ago, a friend handed me a full page advertisement she had torn from the pages of the New York Times featuring an appetizing photo of the delicious Korean dish bibimbap, [...]
Creating Buzz, Sticking to a Plan
A good video today from the Wall Street Journal, speaking to Stephen Hanson, founder of B.R.Guest Restaurants in New York, who talks about how small businesses can get started, what’s important about today’s marketing, and how to survive in a recession. Some good tips and learnings here.
Do you agree with his premise to stick [...]
