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	<title>Vistaprint Small Business Blog &#187; jasonvistaprint</title>
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	<description>Where Big Things Happen for Small Business</description>
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		<title>Web Surveys Offer Customer Intelligence</title>
		<link>http://smallbiz.vistaprint.com/small-business/customer-relations/2372/</link>
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		<pubDate>Wed, 17 Mar 2010 11:00:37 +0000</pubDate>
		<dc:creator>jasonvistaprint</dc:creator>
				<category><![CDATA[Customer Relations]]></category>
		<category><![CDATA[Small Biz Issues]]></category>
		<category><![CDATA[Small Business Experts]]></category>
		<category><![CDATA[customer feedback]]></category>
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The following post is part of our “Small Business  Experts” series, and is brought to you by Mindy Sanderson,  Vistaprint’s Small  Business Marketing Specialist. 
Small business owners are constantly struggling to figure out what their customers and potential customers, are interested in. While some simply guess at what their potential clientele would [...]]]></description>
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		<title>Google AdWords: Get Better Placement for Less Money</title>
		<link>http://smallbiz.vistaprint.com/small-business/google-adwords-get-better-placement-for-less-money/</link>
		<comments>http://smallbiz.vistaprint.com/small-business/google-adwords-get-better-placement-for-less-money/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 13:28:11 +0000</pubDate>
		<dc:creator>jasonvistaprint</dc:creator>
				<category><![CDATA[Small Biz Issues]]></category>

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Getting your PPC (paid per click) ad to appear at the top of the Google results page doesn&#8217;t just depend on how much money you bid.
Google wants even PAID advertisements to be relevant to its users, so it uses a “Quality Score” to determine where an ad will show up in the sponsored listings. A [...]]]></description>
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		<title>The Blue Ocean of Social Media</title>
		<link>http://smallbiz.vistaprint.com/marketing/online-marketing/the-blue-ocean-of-social-media/</link>
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		<pubDate>Fri, 12 Mar 2010 14:21:24 +0000</pubDate>
		<dc:creator>jasonvistaprint</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Perspectives]]></category>
		<category><![CDATA[blue ocean\]]></category>
		<category><![CDATA[ocean strategy]]></category>
		<category><![CDATA[oceans]]></category>
		<category><![CDATA[small business ideas]]></category>
		<category><![CDATA[social media strategy]]></category>

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This guest post is part of our ongoing Small   Business Perspectives series, and is written by Erin Herold, owner   of Hark Herold.com.
Social media likens an ocean’s wave: vast beyond comprehension, powerful and deep, yet gentle enough for anyone to dip their toes; it can transport information (and ultimately product) across the [...]]]></description>
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		<title>How’m I doing? The Wisdom of Ed Koch</title>
		<link>http://smallbiz.vistaprint.com/small-business/how%e2%80%99m-i-doing-the-wisdom-of-ed-koch/</link>
		<comments>http://smallbiz.vistaprint.com/small-business/how%e2%80%99m-i-doing-the-wisdom-of-ed-koch/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 12:00:24 +0000</pubDate>
		<dc:creator>jasonvistaprint</dc:creator>
				<category><![CDATA[Small Biz Issues]]></category>

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Ed Koch, the former Mayor of New York City, is my patron saint of asking.
Why? His famous phrase was “how’m I doing?” which he used everywhere — at fundraising functions, newscasts, and even when meeting fellow New Yorkers on the streets of the city.
At first glance his phrase can appear to be kitschy, but in [...]]]></description>
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		<title>Your Customer Strategy is Vital</title>
		<link>http://smallbiz.vistaprint.com/small-business/customer-relations/your-customer-strategy-is-vital/</link>
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		<pubDate>Wed, 10 Mar 2010 12:00:50 +0000</pubDate>
		<dc:creator>jasonvistaprint</dc:creator>
				<category><![CDATA[Customer Relations]]></category>
		<category><![CDATA[Small Biz Issues]]></category>
		<category><![CDATA[Small Business Perspectives]]></category>
		<category><![CDATA[customer importance]]></category>
		<category><![CDATA[customer roadmap]]></category>
		<category><![CDATA[customer services]]></category>
		<category><![CDATA[service]]></category>
		<category><![CDATA[small business ideas]]></category>
		<category><![CDATA[small business issues]]></category>

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This guest post is part of our ongoing Small  Business Perspective series, and is written by Caprice de Lorm,  owner of de Lorm Designs in Orange County, CA.
Customers are one of your greatest assets. How you care for them reflects back to your business in the types of clients you acquire and maintain. [...]]]></description>
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