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Author Archives: jeffvistaprint

Will Social Media Work for You?

Social media has the world abuzz. Whether it’s Twitter being superimposed on a television show or Facebook being mentioned on the late night news, it’s everywhere. This phenomenon is not lost on the business world as companies both large and small are jumping on the social bandwagon.

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Business Locations Do Matter

Whenever a business opens or closes its doors, typically one of the biggest noted factors of success, or failure for that matter, is usually three key words: Location, Location, Location.
It is a pretty safe bet to say that opening up a brick and mortar store in a city center has a higher likelihood of attaining [...]

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Active marketing, via text message

If you have looked at any marketing publication or article in the past few months, you’ve probably seen a mention of text messaging marketing. It seems to be the next big thing that has been tested by everyone from small business owners and large brands, including Armani and even the President..  The success of these [...]

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Don’t Strikeout With Your Ads

Are you striking out on your advertising?
Have you tried advertising your business only to be disappointed in the lack of response?  Don’t worry you aren’t alone; big businesses also find themselves in this situation. In a recent BusinessWeek piece, Steve McKee opens up quoting a recent poll of LinkedIn users that addresses the question: Of [...]

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Keep Them Informed via Twitter

In the past we’ve discussed the benefits of using Twitter as a business tool (here, here & here), and it is becoming a necessity for every business in today’s social media driven landscape. In these stories, we offered some insight into what Vistaprint and other large companies have done as examples to learn from.  However [...]

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Internet Offers Platform for SBA

There is no question that our current President and his administration have embraced the Web like never before.  Speeches, pending legislation, and information on all kinds of government programs are now outlined online, including ways to get in touch and communicate directly with the government. The highest offices’ use of social media has had a [...]

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Does debt trouble = closing?

Credit cards, or rather credit card debt, are something that has been a source of discussion for some time in both the main stream news and in homes across America. In this economic climate it’s something not to be taken lightly in both our personal or professional lives, but especially for the small business owner.

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Creating a Blog for Your Biz

Merriam-Webster defines a blog as a Website that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer. Creating and maintaining a blog can be a great way for your small business to showcase your expertise and show existing and potential customers your industry knowledge. Whether you are sharing trends [...]

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