Let’s face it; employees enjoy perks while working. The old saying “happy employees make productive employees” can be said for businesses of all sizes. Many surveys have shown that happiness is a large factor in the productivity level of employees. Having happy employees are often more resourceful, possess additional energy and make better decisions that [...]
Where Big Things Happen for Small Business
Author Archives: mindyvistaprint
Lessons From the Bridal Show
The following post is part of our “Small Business Experts” series, and is brought to you by Mindy Sanderson, Vistaprint’s Small Business Marketing Specialist.
On Sunday, a few colleagues and I attended the Great Bridal Expo in Boston, Massachusetts to exhibit Vistaprint’s redesigned wedding stationary collection. We were excited to interact with couples and help [...]
Don’t Bail on Direct Marketing
Did your small business once use direct mail marketing, but had to cut back due to current economic conditions? Did you see a decrease in sales as a result? There could be a good reason for that.
In a recent article in The Wall Street Journal, Reporter Teri Evans highlights small businesses that were forced to [...]
Website Updates: A Must Do
As we kick off a new year, there are many action items to be done on small business owner’s plates. A great article in Entrepreneur.com by John Arnold talks about different online marketing initiatives that business owners should look into in the new year, as well as some to avoid.
Many of Arnold’s tips for [...]
Giving to Charity Year Round
Everywhere you look these days companies of all sizes are involved with a variety of charitable events and outreach. Be it a food or toy drive for a local homeless shelter or fundraising efforts for a charitable organization, companies want to get their name out there and build goodwill with their customers and community as [...]
Small Business Awards Work
A colleague and I were recently in San Diego for a conference and were looking for a great restaurant to try for dinner. We turned online to Yelp (see our previous post regarding the importance of Yelp) to assist us in choosing a great location that was within walking distance of our hotel.
We decided on [...]
Holiday Marketing Strategies
With the start of the holiday season in a few short weeks, your small business will compete with shopping, wrapping gifts, baking and spending time with family for your time and concentration. It is important you take some time now to start organizing what you would like to accomplish in the coming months as you [...]
