We’ve talked a lot about different social media sites and what they can do for your small business, but I wanted to highlight one that often goes overlooked: LinkedIn. LinkedIn is an organized network of professionals from around the globe and over 170 industries. Using LinkedIn allows individuals to find, be introduced to, and collaborate [...]
Where Big Things Happen for Small Business
Author Archives: mindyvistaprint
Tradeshows 101
Tradeshows are organized events that allow companies in specific industries to showcase and demonstrate their latest product and service offerings, study activities of competitors and discuss recent trends and opportunities. Small businesses looking to take their company to the next level of visibility should research tradeshows that will help them gain the exposure they need.
Summer is here: What should you be doing?
While summer is a great time for people to take vacations and get out of the office, a recent USA Today article by Laura Abrams notes summer
can also bring fewer people calling, coming through the door or clicking on your company’s website. During a time when your customer traffic and sales may already be slowed [...]
A recession can be a good thing for Small Business
A lot has been made of the current economic crisis and how it can affect your business’ long and short-term goals. With all the doom and gloom in the media, it may seem like there is no silver lining for SMB owners, however according to an article by Ramit Plushnick-Masti in the
Associated Press highlights that [...]
Two Small Businesses Can Be Better Than One
A few weeks ago I highlighted different opportunities for small businesses to generate new customers. In that discussion was the idea of partnering with other local companies to help share marketing costs and resources to potentially acquire new customers.
With that tip in mind, Sheena Harrison recently penned a great story on CNN Money’s Small Business [...]
Customer Q & A: How do I generate more customers to my business?
We recently received an email from Carol who wanted to know how she could generate more customers to her business. Certainly this is a popular question that all business owners ask themselves at one point or another. Let’s face it; during these tough economic times we all could use a few more customers to help [...]
The Importance of Customer Relationships
Now more than ever it is important that your small business forms and maintains relationships with customers to ensure their experience with your business is positive. Establishing a connection with your customers keeps you top of mind and can also increases the chances customers will recommend you to their family and friends. Referrals are one [...]
Lessons from the corner restaurant
Growing up and working in a family business (a well established deli/restaurant) has given me a unique insight into the challenges that small business owners face, especially in this economy. One creative method that we’ve used over the years to retain customers is our Frequent Diner Program. Initially the program offered gift certificates for repeat [...]
