This guest post is part of our ongoing Small Business Perspective series, and is written by Audrey Clarke, owner of Professionals Now, LLC in Tampa, FL.
Are you a new business owner? Are you trying to determine how to get the word out about your business but understand you have a lot of competition? How do [...]
Recently, the Atlanta Small Business Examiner’s Lisa Sims wrote a piece regarding lessons small businesses should have learned in the current economic climate. Sims offers some strong tips for small business to think about as we enter into almost a full year of economic uncertainty. Her points included:
Minimize expenses. Review your operating budget for your [...]
The business card, as a networking tool, continues to evolve. But one thing that won’t change is how important the design of it is. Not only does it say a lot about you as a person, but it also leaves a lasting impression on the person you hand it to. But sometimes trying to make [...]
It’s obvious that many small office and home office businesses can’t afford their own sales staff, which is why in many cases they have to turn to high-value, low-cost marketing tactics, such as email marketing or postcard direct mail.
Previously we have offered tips to help you manage your small businesses public relations outreach. These are some great tips on how to research, reach out to and establish relationships with the media.
If you are interested in generating online or offline publicity, traditionally there are two approaches. The first way is to find a reporter [...]
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