This guest post is part of our ongoing Small Business Experts series, and is written by Shakira Brown, co-founder of Best Business Mastery in New Jersey.
As a public relations and marketing professional, I read lots of random press releases. It is good for me to see trends in press release development, [...]
Where Big Things Happen for Small Business
Category Archives: Offline Marketing
Plan for Your Press Releases
Remember the Basics of Marketing Copy
This guest post is part of our ongoing Small Business Perspective series, and is written by Bianca Hidalgo, owner of All Things Written.
A few months ago, a friend handed me a full page advertisement she had torn from the pages of the New York Times featuring an appetizing photo of the delicious Korean dish bibimbap, [...]
Use Shopping Sites to Boost Traffic
This guest post is part of our ongoing Small Business Experts series, and is written by the Internet Marketing Center (www.internetmarketing.com)
Did you know that customers viewing results on a shopping search engine are TWICE as likely to convert into a sale?
Shopping search engines — like Shopping.com and PriceGrabber.com — are [...]
What “Testing” Means to You
Google Buzz launched with much fanfare this month. If nothing else, it certainly drew a lot of attention. But one thing that Google has been criticized for in some circles is that they didn’t effectively test the product, much like they do with everything else they launch. The question is, why? Why wouldn’t the online [...]
Which Marketing Offers Work?
We’ve all been exposed to marketing – be it direct mail, email, paid search ads, or even television ads. How many times have you seen an infomercial that tells you have to call in the next 20 minutes because it’s a limited time offer? Does that really work? Well studies show 60% of online sales [...]
Plant Your Business Cards in Fertile Ground
This guest post is part of our ongoing Small Business Experts series, and is written by Bob Prentice, founder of www.mrattitudespeaks.com
I was raised on a farm in Minnesota and we planted many seeds of grain in the spring to harvest a crop each fall. I learned that if you do not [...]
Market Holidays and Your Business
One of the finer points of running a business is maximizing your face time and recognition with your customer base. A common method of achieving this is to send holiday cards to your customer base to thank them for a great year and well wishes for the New Year. The November-December months have traditionally been [...]
