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	<title>Vistaprint Small Business Blog &#187; Offline Marketing</title>
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	<link>http://smallbiz.vistaprint.com</link>
	<description>Where Big Things Happen for Small Business</description>
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		<title>Plan for Your Press Releases</title>
		<link>http://smallbiz.vistaprint.com/marketing/offline-marketing/plan-for-your-press-releases/</link>
		<comments>http://smallbiz.vistaprint.com/marketing/offline-marketing/plan-for-your-press-releases/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 12:00:33 +0000</pubDate>
		<dc:creator>jasonvistaprint</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Biz Issues]]></category>
		<category><![CDATA[Small Biz Marketing]]></category>
		<category><![CDATA[Small Business Experts]]></category>
		<category><![CDATA[media outreach]]></category>
		<category><![CDATA[press releases]]></category>
		<category><![CDATA[public relatiions]]></category>
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		<category><![CDATA[small business PR]]></category>
		<category><![CDATA[small business public relations]]></category>

		<guid isPermaLink="false">http://smallbiz.vistaprint.com/?p=2324</guid>
		<description><![CDATA[
			
				
			
		
This guest post is part of our ongoing Small  Business  Experts series, and is written by Shakira Brown,  co-founder of Best  Business Mastery in New Jersey.
As a public relations and marketing professional, I read lots of random press releases. It is good for me to see trends in press release development, [...]]]></description>
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		<title>Remember the Basics of Marketing Copy</title>
		<link>http://smallbiz.vistaprint.com/marketing/offline-marketing/remember-the-basics-of-marketing-copy/</link>
		<comments>http://smallbiz.vistaprint.com/marketing/offline-marketing/remember-the-basics-of-marketing-copy/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 12:00:51 +0000</pubDate>
		<dc:creator>jasonvistaprint</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Biz Issues]]></category>
		<category><![CDATA[Small Business Perspectives]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copyediting]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing copy]]></category>

		<guid isPermaLink="false">http://smallbiz.vistaprint.com/?p=2297</guid>
		<description><![CDATA[
			
				
			
		
This guest post is part of our ongoing Small   Business Perspective series, and is written by Bianca Hidalgo, owner of All Things Written.

A few months ago, a friend handed me a full page advertisement she had torn from the pages of the New York Times featuring an appetizing photo of the delicious Korean dish bibimbap, [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Use Shopping Sites to Boost Traffic</title>
		<link>http://smallbiz.vistaprint.com/marketing/offline-marketing/use-shopping-sites-to-boost-traffic/</link>
		<comments>http://smallbiz.vistaprint.com/marketing/offline-marketing/use-shopping-sites-to-boost-traffic/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 14:46:12 +0000</pubDate>
		<dc:creator>jasonvistaprint</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Experts]]></category>
		<category><![CDATA[intent to buy]]></category>
		<category><![CDATA[review site marketing]]></category>
		<category><![CDATA[review sites]]></category>
		<category><![CDATA[shopping sites]]></category>
		<category><![CDATA[small biz marketing]]></category>
		<category><![CDATA[small business ideas]]></category>

		<guid isPermaLink="false">http://smallbiz.vistaprint.com/?p=2274</guid>
		<description><![CDATA[
			
				
			
		
This guest post is part of our ongoing Small   Business  Experts series, and is written by the Internet Marketing  Center (www.internetmarketing.com) 
Did you know that customers viewing results on a shopping search engine are TWICE as likely to convert into a sale?
Shopping search engines — like Shopping.com and PriceGrabber.com — are [...]]]></description>
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		<title>What &#8220;Testing&#8221; Means to You</title>
		<link>http://smallbiz.vistaprint.com/marketing/offline-marketing/what-testing-means-to-you/</link>
		<comments>http://smallbiz.vistaprint.com/marketing/offline-marketing/what-testing-means-to-you/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 12:00:45 +0000</pubDate>
		<dc:creator>jasonvistaprint</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Biz Marketing]]></category>
		<category><![CDATA[direct mail testing]]></category>
		<category><![CDATA[email testing]]></category>
		<category><![CDATA[marketing testing]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[testing campaigns]]></category>

		<guid isPermaLink="false">http://smallbiz.vistaprint.com/?p=2260</guid>
		<description><![CDATA[
			
				
			
		
Google Buzz launched with much fanfare this month.  If nothing else, it certainly drew a lot of attention.  But one thing that Google has been criticized for in some circles is that they didn&#8217;t effectively test the product, much like they do with everything else they launch.  The question is, why?  Why wouldn&#8217;t the online [...]]]></description>
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		<title>Which Marketing Offers Work?</title>
		<link>http://smallbiz.vistaprint.com/marketing/offline-marketing/what-makes-a-good-offer/</link>
		<comments>http://smallbiz.vistaprint.com/marketing/offline-marketing/what-makes-a-good-offer/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 12:00:40 +0000</pubDate>
		<dc:creator>jasonvistaprint</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Small Biz Marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[marketing copy]]></category>
		<category><![CDATA[marketing offers]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[offers]]></category>
		<category><![CDATA[small business ideas]]></category>
		<category><![CDATA[special offers]]></category>

		<guid isPermaLink="false">http://smallbiz.vistaprint.com/?p=2246</guid>
		<description><![CDATA[
			
				
			
		
We&#8217;ve all been exposed to marketing &#8211; be it direct mail, email, paid search ads, or even television ads.  How many times have you seen an infomercial that tells you have to call in the next 20 minutes because it&#8217;s a limited time offer?  Does that really work?  Well studies show 60% of online sales [...]]]></description>
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