Competition is something that often breathes a level of fear into businesses of all sizes. It is an understandable and human emotion; more competition means more marketing spend and more choices for the customer pool to choose from. It also means that you’ll need to work harder to ensure that your customers keep coming back. [...]
Where Big Things Happen for Small Business
Category Archives: Offline Marketing
Don’t Bail on Direct Marketing
Did your small business once use direct mail marketing, but had to cut back due to current economic conditions? Did you see a decrease in sales as a result? There could be a good reason for that.
In a recent article in The Wall Street Journal, Reporter Teri Evans highlights small businesses that were forced to [...]
Candy and Biz Cards – Changing Up Your Marketing Strategy
This guest post is part of our ongoing Small Business Perspective series, and is written by Audrey Clarke, owner of Professionals Now, LLC in Tampa, FL.
Are you a new business owner? Are you trying to determine how to get the word out about your business but understand you have a lot of competition? How do [...]
Learn, Survive From Recession
Recently, the Atlanta Small Business Examiner’s Lisa Sims wrote a piece regarding lessons small businesses should have learned in the current economic climate. Sims offers some strong tips for small business to think about as we enter into almost a full year of economic uncertainty. Her points included:
Minimize expenses. Review your operating budget for your [...]
Lean, Mean Business Cards
The business card, as a networking tool, continues to evolve. But one thing that won’t change is how important the design of it is. Not only does it say a lot about you as a person, but it also leaves a lasting impression on the person you hand it to. But sometimes trying to make [...]
Are Your Employees Advocates?
It’s obvious that many small office and home office businesses can’t afford their own sales staff, which is why in many cases they have to turn to high-value, low-cost marketing tactics, such as email marketing or postcard direct mail.
Build Exposure with Reporters
Previously we have offered tips to help you manage your small businesses public relations outreach. These are some great tips on how to research, reach out to and establish relationships with the media.
If you are interested in generating online or offline publicity, traditionally there are two approaches. The first way is to find a reporter [...]
Successful Signage – Keep it Simple
Perhaps one of the toughest pieces of marketing collateral to create is a piece of signage. Whether it’s an in-store display, car door magnet or banner, signage is a powerful tool for your business that is very easy to get wrong. Here are some tips that can help you maximize the space of your signage.
