This guest post is part of our ongoing Small Business Perspectives series, and is written by Erin Herold, owner of Hark Herold.com.
Social media likens an ocean’s wave: vast beyond comprehension, powerful and deep, yet gentle enough for anyone to dip their toes; it can transport information (and ultimately product) across the [...]
Where Big Things Happen for Small Business
Category Archives: Online Marketing
The Blue Ocean of Social Media
Plan for Your Press Releases
This guest post is part of our ongoing Small Business Experts series, and is written by Shakira Brown, co-founder of Best Business Mastery in New Jersey.
As a public relations and marketing professional, I read lots of random press releases. It is good for me to see trends in press release development, [...]
Remember the Basics of Marketing Copy
This guest post is part of our ongoing Small Business Perspective series, and is written by Bianca Hidalgo, owner of All Things Written.
A few months ago, a friend handed me a full page advertisement she had torn from the pages of the New York Times featuring an appetizing photo of the delicious Korean dish bibimbap, [...]
Creating Buzz, Sticking to a Plan
A good video today from the Wall Street Journal, speaking to Stephen Hanson, founder of B.R.Guest Restaurants in New York, who talks about how small businesses can get started, what’s important about today’s marketing, and how to survive in a recession. Some good tips and learnings here.
Do you agree with his premise to stick [...]
Use Shopping Sites to Boost Traffic
This guest post is part of our ongoing Small Business Experts series, and is written by the Internet Marketing Center (www.internetmarketing.com)
Did you know that customers viewing results on a shopping search engine are TWICE as likely to convert into a sale?
Shopping search engines — like Shopping.com and PriceGrabber.com — are [...]
What “Testing” Means to You
Google Buzz launched with much fanfare this month. If nothing else, it certainly drew a lot of attention. But one thing that Google has been criticized for in some circles is that they didn’t effectively test the product, much like they do with everything else they launch. The question is, why? Why wouldn’t the online [...]
Which Marketing Offers Work?
We’ve all been exposed to marketing – be it direct mail, email, paid search ads, or even television ads. How many times have you seen an infomercial that tells you have to call in the next 20 minutes because it’s a limited time offer? Does that really work? Well studies show 60% of online sales [...]
The Inside Scoop on Graphic Design
This guest post is part of our ongoing Small Business Experts series, and is written by Cathlyn Driscoll, co-founder of Best Business Mastery in New Jersey.
What do Graphic Designers really do? Many business leaders I’ve met in my time have limited knowledge in the area of graphic design. Some assume [...]
