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	<title>Vistaprint Small Business Blog &#187; Online Marketing</title>
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	<description>Where Big Things Happen for Small Business</description>
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		<title>The Blue Ocean of Social Media</title>
		<link>http://smallbiz.vistaprint.com/marketing/online-marketing/the-blue-ocean-of-social-media/</link>
		<comments>http://smallbiz.vistaprint.com/marketing/online-marketing/the-blue-ocean-of-social-media/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 14:21:24 +0000</pubDate>
		<dc:creator>jasonvistaprint</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Perspectives]]></category>
		<category><![CDATA[blue ocean\]]></category>
		<category><![CDATA[ocean strategy]]></category>
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		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://smallbiz.vistaprint.com/?p=2364</guid>
		<description><![CDATA[
			
				
			
		

This guest post is part of our ongoing Small   Business Perspectives series, and is written by Erin Herold, owner   of Hark Herold.com.
Social media likens an ocean’s wave: vast beyond comprehension, powerful and deep, yet gentle enough for anyone to dip their toes; it can transport information (and ultimately product) across the [...]]]></description>
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		<title>Plan for Your Press Releases</title>
		<link>http://smallbiz.vistaprint.com/marketing/offline-marketing/plan-for-your-press-releases/</link>
		<comments>http://smallbiz.vistaprint.com/marketing/offline-marketing/plan-for-your-press-releases/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 12:00:33 +0000</pubDate>
		<dc:creator>jasonvistaprint</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Biz Issues]]></category>
		<category><![CDATA[Small Biz Marketing]]></category>
		<category><![CDATA[Small Business Experts]]></category>
		<category><![CDATA[media outreach]]></category>
		<category><![CDATA[press releases]]></category>
		<category><![CDATA[public relatiions]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[small business PR]]></category>
		<category><![CDATA[small business public relations]]></category>

		<guid isPermaLink="false">http://smallbiz.vistaprint.com/?p=2324</guid>
		<description><![CDATA[
			
				
			
		
This guest post is part of our ongoing Small  Business  Experts series, and is written by Shakira Brown,  co-founder of Best  Business Mastery in New Jersey.
As a public relations and marketing professional, I read lots of random press releases. It is good for me to see trends in press release development, [...]]]></description>
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		<title>Remember the Basics of Marketing Copy</title>
		<link>http://smallbiz.vistaprint.com/marketing/offline-marketing/remember-the-basics-of-marketing-copy/</link>
		<comments>http://smallbiz.vistaprint.com/marketing/offline-marketing/remember-the-basics-of-marketing-copy/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 12:00:51 +0000</pubDate>
		<dc:creator>jasonvistaprint</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Biz Issues]]></category>
		<category><![CDATA[Small Business Perspectives]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copyediting]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing copy]]></category>

		<guid isPermaLink="false">http://smallbiz.vistaprint.com/?p=2297</guid>
		<description><![CDATA[
			
				
			
		
This guest post is part of our ongoing Small   Business Perspective series, and is written by Bianca Hidalgo, owner of All Things Written.

A few months ago, a friend handed me a full page advertisement she had torn from the pages of the New York Times featuring an appetizing photo of the delicious Korean dish bibimbap, [...]]]></description>
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		<title>Creating Buzz, Sticking to a Plan</title>
		<link>http://smallbiz.vistaprint.com/marketing/online-marketing/creating-buzz-sticking-to-a-plan-2/</link>
		<comments>http://smallbiz.vistaprint.com/marketing/online-marketing/creating-buzz-sticking-to-a-plan-2/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 14:51:15 +0000</pubDate>
		<dc:creator>jasonvistaprint</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Biz Issues]]></category>

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A good video today from the Wall Street Journal, speaking to Stephen Hanson, founder of B.R.Guest Restaurants in New York, who talks about how small businesses can get started, what&#8217;s important about today&#8217;s marketing, and how to survive in a recession.  Some good tips and learnings here.
Do you agree with his premise to stick [...]]]></description>
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		<title>Use Shopping Sites to Boost Traffic</title>
		<link>http://smallbiz.vistaprint.com/marketing/offline-marketing/use-shopping-sites-to-boost-traffic/</link>
		<comments>http://smallbiz.vistaprint.com/marketing/offline-marketing/use-shopping-sites-to-boost-traffic/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 14:46:12 +0000</pubDate>
		<dc:creator>jasonvistaprint</dc:creator>
				<category><![CDATA[Offline Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Experts]]></category>
		<category><![CDATA[intent to buy]]></category>
		<category><![CDATA[review site marketing]]></category>
		<category><![CDATA[review sites]]></category>
		<category><![CDATA[shopping sites]]></category>
		<category><![CDATA[small biz marketing]]></category>
		<category><![CDATA[small business ideas]]></category>

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		<description><![CDATA[
			
				
			
		
This guest post is part of our ongoing Small   Business  Experts series, and is written by the Internet Marketing  Center (www.internetmarketing.com) 
Did you know that customers viewing results on a shopping search engine are TWICE as likely to convert into a sale?
Shopping search engines — like Shopping.com and PriceGrabber.com — are [...]]]></description>
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