One of the finer points of running a business is maximizing your face time and recognition with your customer base. A common method of achieving this is to send holiday cards to your customer base to thank them for a great year and well wishes for the New Year. The November-December months have traditionally been [...]
Where Big Things Happen for Small Business
Category Archives: Online Marketing
Managing Your Email Marketing Reputation
This guest post is part of our ongoing Small Business Experts series, and is written by the Internet Marketing Center (www.internetmarketing.com)
Email marketing is still one of the most effective promotional tools you business has.
When used correctly, email marketing can quickly establish your reputation… build rapport with your customers… and make you big [...]
Business Competition Should Be Motivating
Competition is something that often breathes a level of fear into businesses of all sizes. It is an understandable and human emotion; more competition means more marketing spend and more choices for the customer pool to choose from. It also means that you’ll need to work harder to ensure that your customers keep coming back. [...]
Don’t Bail on Direct Marketing
Did your small business once use direct mail marketing, but had to cut back due to current economic conditions? Did you see a decrease in sales as a result? There could be a good reason for that.
In a recent article in The Wall Street Journal, Reporter Teri Evans highlights small businesses that were forced to [...]
Testing, Testing, Testing….Your Email
This guest post is part of our ongoing Small Business Perspectives series, and is written by Cathlyn Driscoll, co-founder of Best Business Mastery in New Jersey.
During the holidays, my email gets bombarded with a significant number of emails, newsletters and promotions. What I did not expect this year was the number of “false starts” or [...]
Toothaches Online = Headaches in Reality
This guest post is part of our ongoing Small Business Perspectives series, and is written by Erin Herold, owner of Hark Herold.com.
“Never invite a customer in, only to disappoint them.”
- Leonard Rydell
Eighty years ago (or even twenty) inviting customers into a business was primarily advertising-driven; businesses were local and customers knew their shopkeepers. Businesses advertised [...]
Website Updates: A Must Do
As we kick off a new year, there are many action items to be done on small business owner’s plates. A great article in Entrepreneur.com by John Arnold talks about different online marketing initiatives that business owners should look into in the new year, as well as some to avoid.
Many of Arnold’s tips for [...]
Look Into linkedIn, It Could Help
We’ve talked a lot about different social media sites and what they can do for your small business, but I wanted to highlight one that often goes overlooked: LinkedIn. LinkedIn is an organized network of professionals from around the globe and over 170 industries. Using LinkedIn allows individuals to find, be introduced to, and collaborate [...]
