Has your business seen tremendous success with a marketing campaign? Do you retain and acquire new customers in a unique way? Would you like to pen a guest column offering advice for other small business owners?
If you answered yes to any of these questions we’d like to hear from you. Please email publicrelations(at)vistaprint.com and let [...]
Where Big Things Happen for Small Business
Category Archives: Search Engine Marketing
Are you a small business success story?
SEO Mailbag
We have received a lot of great questions in our Ask Us a Question mailbox. Many of the questions were about Search Marketing, so we sat down with Chris Kenney who fielded some of your questions. If you have questions, click here to send it to us and we may answer it in a future [...]
Are you satisfied with searches?
Earlier today I was reading Stephen Baker’s Blogspotting on a new Nielsen-WebVisible survey titled: The Great Divide: The Gap Between Online Consumer Behavior and Small Business Marketing… and Light at the End of the Tunnel.
Catch this: 92% of Internet users, according to a new Nielsen-WebVisible survey, say they’re satisfied with search
results. But [...]
Importance of split run testing
In any marketing campaign, it is important to run tests prior to making any type of investment. An easy way to remove bias and evenly spread results is with A/B testing. A/B testing is splitting traffic as evenly as possible between A (test control) & B (test cell). To limit outside influence use A/B split [...]
Search Marketing 101: Chris’ Favorite Links
Welcome to the fifth installment of Search Marketing 101 (if you have missed any of the previous sessions, please visit Part 1, Part 2, Part 3 & Part 4). Today I will discuss some of my favorite SEM links, they keep me up to date on all the interesting things in the world of search. [...]
Search Marketing 101: Budgeting
Welcome to the fourth installment of Search Marketing 101 (if you have missed the previous installments please visit Part 1, Part 2 & Part 3). Today we will go over budgeting for your SEM campaigns.
Budgeting is right behind testing and analyzing in terms of importance when it comes to paid search campaigns. Make sure you [...]
Search Marketing 101: Tracking and Targeting
Welcome back to the third installment of Search Marketing 101 (if you have missed the previous installments please visit Part 1 & Part 2). Today we will go over the basics of tracking and targeting your ads.
Whether it’s in house reporting or an analytics package offered by the search engine you choose to buy ad [...]
Search Marketing 101: Creating Ad Copies, Testing Results
This is the second installment of Search Marketing 101 (click here if you missed the first section). Today we will discuss Creating Ad copies and testing results.
Once you have gotten through the creation of keywords, campaigns and ad groups, then it is time for writing the copy of the actual ads. There are some [...]
