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Category Archives: Site design

The Inside Scoop on Graphic Design

This guest post is part of our ongoing Small Business Experts series, and is written by Cathlyn Driscoll, co-founder of Best Business Mastery in New Jersey.
What do Graphic Designers really do? Many business leaders I’ve met in my time have limited knowledge in the area of graphic design. Some assume [...]

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Website Updates: A Must Do

As we kick off a new year, there are many action items to be done on small business owner’s plates. A great article in Entrepreneur.com by John Arnold talks about different online marketing initiatives that business owners should look into in the new year, as well as some to avoid.
Many of Arnold’s tips for [...]

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Tips for Optimizing Your Website

In the final installment of Site Design 101, I want to emphasize simplicity, context, and consistency. These guidelines for web design can be adapted to the needs of any site and any business, and have proven their value over time.
Keep the experience simple
When thinking about the design of your website, keep it simple. Focus [...]

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Consider Your Site Optimization (part 2)

In my first site design post I discussed the importance of understanding your customer’s goals to help build a successful website that is easy to use. This time, I’m going to cover some other best practices you can follow to make website improvements, including web conventions, language, and simplicity.

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Creating a Blog for Your Biz

Merriam-Webster defines a blog as a Website that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer. Creating and maintaining a blog can be a great way for your small business to showcase your expertise and show existing and potential customers your industry knowledge. Whether you are sharing trends [...]

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Creating a user-friendly site

From time to time, members from the VistaPrint staff will contribute articles to the VistaPrint Small Business Blog. Today we have a post from Kirk Doggett, the User Experience Principal at VistaPrint.
In today’s marketplace it is rare to find a business that does not have some type of Web presence. A website, even a small [...]

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