This guest post is part of our ongoing Small Business Experts series, and is written by Shakira Brown, co-founder of Best Business Mastery in New Jersey.
As a public relations and marketing professional, I read lots of random press releases. It is good for me to see trends in press release development, [...]
Where Big Things Happen for Small Business
Category Archives: Small Business Experts
Plan for Your Press Releases
Use Shopping Sites to Boost Traffic
This guest post is part of our ongoing Small Business Experts series, and is written by the Internet Marketing Center (www.internetmarketing.com)
Did you know that customers viewing results on a shopping search engine are TWICE as likely to convert into a sale?
Shopping search engines — like Shopping.com and PriceGrabber.com — are [...]
The Inside Scoop on Graphic Design
This guest post is part of our ongoing Small Business Experts series, and is written by Cathlyn Driscoll, co-founder of Best Business Mastery in New Jersey.
What do Graphic Designers really do? Many business leaders I’ve met in my time have limited knowledge in the area of graphic design. Some assume [...]
Managing Your Email Marketing Reputation
This guest post is part of our ongoing Small Business Experts series, and is written by the Internet Marketing Center (www.internetmarketing.com)
Email marketing is still one of the most effective promotional tools you business has.
When used correctly, email marketing can quickly establish your reputation… build rapport with your customers… and make you big [...]
Lessons From the Bridal Show
The following post is part of our “Small Business Experts” series, and is brought to you by Mindy Sanderson, Vistaprint’s Small Business Marketing Specialist.
On Sunday, a few colleagues and I attended the Great Bridal Expo in Boston, Massachusetts to exhibit Vistaprint’s redesigned wedding stationary collection. We were excited to interact with couples and help [...]
Customer Service Skills: Use Them
The following guest post is brought to us by the Internet Marketing Center, which can be found at: www.internetmarketing.com
There’s a business saying: A happy customer will tell one or two people, an unhappy one will tell 10!
In the Internet age, a seriously ticked-off customer might not only tell 10 people, they might also write a [...]
Testing, Testing, Testing….Your Email
This guest post is part of our ongoing Small Business Perspectives series, and is written by Cathlyn Driscoll, co-founder of Best Business Mastery in New Jersey.
During the holidays, my email gets bombarded with a significant number of emails, newsletters and promotions. What I did not expect this year was the number of “false starts” or [...]
