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Category Archives: Small Business Perspectives

The Blue Ocean of Social Media

This guest post is part of our ongoing Small Business Perspectives series, and is written by Erin Herold, owner of Hark Herold.com.
Social media likens an ocean’s wave: vast beyond comprehension, powerful and deep, yet gentle enough for anyone to dip their toes; it can transport information (and ultimately product) across the [...]

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Your Customer Strategy is Vital

This guest post is part of our ongoing Small Business Perspective series, and is written by Caprice de Lorm, owner of de Lorm Designs in Orange County, CA.
Customers are one of your greatest assets. How you care for them reflects back to your business in the types of clients you acquire and maintain. [...]

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Remember the Basics of Marketing Copy

This guest post is part of our ongoing Small Business Perspective series, and is written by Bianca Hidalgo, owner of All Things Written.

A few months ago, a friend handed me a full page advertisement she had torn from the pages of the New York Times featuring an appetizing photo of the delicious Korean dish bibimbap, [...]

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“Letting Go” Difficult for Small Businesses

This guest post is part of our ongoing Small Business Perspective series, and is written by Katharine Napoli, owner of Computerized Office Services in New Jersey.
One of the common threads related to owning a small business is being able to handle the work but not always having time to develop new business [...]

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Internet Potluck: Know When to Hold Back

This guest post is part of our ongoing Small Business Perspectives series, and is written by Erin Herold, owner of Hark Herold.com.
How many times do we load up our plates at a family potluck filled with Aunt Elaine’s amazing fruit salad, Mom’s famous cocktail meatballs, and Jeannie’s killer BBQ – only to find [...]

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Plan For Your Certification to Make Things Easier

This guest post is part of our ongoing Small Business Perspective series, and is written by Audrey Clarke, owner of Professionals Now, LLC in Tampa, FL.
It is oftentimes a tedious process to deal with government agencies with goods and services, but one thing is for sure, your payment…at least from my experience.
One [...]

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Hit the Ground Running in 2010 – Part 2

This is the second of a two-part article focused on ways in which you can assess opportunities in 2010 and beyond, and is written by Caprice de Lorm, owner of de Lorm Designs in Orange County, CA. The first part can be found here:

The first part of this article outlined the first [...]

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Celebrate With a Day Off

This guest post is part of our ongoing Small Business Perspectives series, and is written by Karen Hodges, principle at Synthesis Coaching in Rhode Island.
I’ve been thinking today about how we have so many celebrations in our personal life — birthdays, anniversaries, weddings, graduations, etc. — yet celebrations [...]

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