Trynka Shineman – Chief Marketing Officer, Vistaprint North America
Trynka Shineman is responsible for all aspects of Vistaprint’s North American marketing efforts. Prior to joining Vistaprint, she served as a director and senior manager for PreVision Marketing, an Inc 500 and Software 500 innovator in the direct marketing field. Trynka held increasing levels of responsibility during her eight-year tenure at the company and developed programs for several major accounts including CVS, Hallmark and Toys “R” Us. Trynka also wrote a regularly published advice column for Direct Marketing Magazine where she shared her expertise on the latest analytic, technology, creative and marketing trends in the customer relationship management field. Trynka earned her B.A. in psychology from Cornell University, and a M.B.A from Columbia Business School. Trynka joined Vistaprint in March 2004.
Melissa Crowe – Senior Vice President, Marketing Services
Melissa Crowe is responsible for the creative marketing and creative services teams at VistaPrint. Melissa has over a decade of creative marketing experience and has been a vital component to the VistaPrint marketing team since joining in 2003. Prior to coming to VistaPrint, she was the Director of Marketing for UPromise, the largest private source of college funding contributions. Melissa graduated from the University of Rhode Island with degrees in marketing and public relations.
Christopher Kenney – Senior Search Marketing Specialist
Chris Kenney manages the entire North American search engine marketing program at Vistaprint. He is responsible for driving incremental growth through new product launches, keyword optimization, copy, offer, landing page, and site-path testing. Chris has over four years of search marketing experience, and has been with Vistaprint since 2006. Prior to joining Vistaprint Chris was a marketing coordinator for Benjamin Martin, a promotional products company. He graduated from Bentley University in 2004 with a degree in marketing.
Mindy Sanderson – Small Business Marketing Specialist
Mindy is one of the driving forces behind Vistaprint’s popular Webinar series that takes place on the Website and helps small business owners across the country by giving them the knowledge necessary to succeed in marketing their business. She is also in charge of Vistaprint’s presence at events and trade shows and has over a decade of experience in event and meeting planning. She also has an intimate knowledge and passion for small business. Her own family owns a well established restaurant in Natick, Mass., that she has been intimately involved with for over 30 years. Even today she handles all of the restaurant’s marketing campaigns including strategic planning, promotions, customer retention, online marketing and graphic design. Mindy graduated from New Hampshire College with a degree in Hotel and Restaurant Management.
Jason Keith – Senior Public Relations Manager
Jason is responsible for a number of public relations programs inside the company, including proactive media campaigns, awards, speaking opportunities, and trade shows. He is also actively involved in the internal communications at Vistaprint. Prior to joining the company, he worked as an account representative at Lois Paul & Partners, a public relations firm in Woburn, Mass. Jason is also an accomplished journalist, having worked for Community Newspaper Company for five years as a sports editor and news writer. He graduated from Northeastern University with a degree in Criminal Justice.
Jeff Esposito – Public Relations Manager
Jeff is responsible for a number of public relations functions within the company including the company’s speaking program, new media monitoring and proactive media campaigns. He is also involved with the company’s charitable arm, VistaCares. Prior to joining Vistaprint, Jeff was the media relations manager for the Long Island Ducks a minor league baseball team in Central Islip, N.Y. He has also worked in the media relations departments for the Baltimore Ravens and New York Knicks. He graduated from Seton Hall University with a degree in English.
