This is the final installment of Achieving Logo Nirvana (Click here if you missed Part 1, Part 2 or Part 3). Today we will discuss the final two tips for designing and using your logo.

• Protect Your Logo- Give clear, specific guidelines to anyone who will be working with your logo and insist on approvals for any use of it. Be clear as to how the logo should be used, in what form and on what media. Let them know not to distort the mark and ensure they use enough clear space. If it is used incorrectly, fix it immediately. Your logo is the symbol of your company and it needs to be consistent.

• Be Consistent – A logo is not something that should change regularly.  It takes a lot of work to come up with a logo and it takes an even greater amount of time for customers and prospects to remember it and associate it with your brand.  Changing a logo regularly will confuse your target market and cause more harm than good.  Spend the time to develop a stellar logo and associated tagline now to reap the benefits in the future.

No matter your budget, design resources or the size of your business, the above tips will enable you to create a logo that will represent your organization proudly and effectively while growing your business.