Welcome to the second half of How to Deliver Superb Customer Service, please Click here if you missed the first half of the discussion. Today we’ll go over four additional tips to help your company provide exceptional customer service to your customer base.

5.) Deliver on your customer service promises. If you tell a customer you are going to do something, make sure it gets done in a timely matter. Simply put, a customer who receives positive customer service is likely to come back while a customer who does not get their problems resolved is unlikely to return.

6.) Deal with complaints. No one likes to hear that they did something wrong.  It’s important to not focus on the mistake, but rather on correcting it.  If done properly many customers will be endeared to you.

• Appreciate the power of “Yes“. Always look for ways to help your customers, and always do what you say you are going to do.
• Know how to apologize. When something goes wrong, apologize. It is easy and customers like it. Let the customer win.  Winning means money for your business.  Deal with complaints immediately and pleasantly. Value all your customers’ feedback both positive and negative.

7.) Train your staff to always be helpful, courteous, and knowledgeable. Every staff member should have enough training and knowledge to be able to help answer most of customer’s questions. While having the answer to every question that arises may not be feasible, train employees on where to go to find the answer for customers.

8.) Remember your internal customers. Employees are your internal customers who are often forgotten.   Thank them when they do well and coach them where there are areas of opportunity to improve.  Also treat your employees with respect and this will lead to them having a higher regard for customers. Appreciation should stem from the top of the company.

Some people say customer service is nice to have. Your company should be saying customer service is a must have.

The irony of good customer service is that over time it will bring in more new customers than promotions and price slashing ever will!

How are you demonstrating positive customer service within your business? Have you noticed an uptick of customer flow via helpful customer service?