A logo serves as the personality and opening statement made to the public by an organization. Logos can be seen on business cards, billboards, in print, online and everywhere in between.  Many well known organizations have memorable logos – think the bulls eye for Target, swoosh for Nike and the Apple for Apple computer.  All are memorable as the symbol of the company they represent and with just a symbol, we can associate a company and brand promise without ever seeing a written description or company name.

It is important to realize the power of a unique and effective logo and what it can accomplish for an organization’s identity. No matter the size of the organization, a logo is the symbol of an organization and an effective one is a visual icon that reinforces a company’s mission and identity. The following tips will explain how to design a logo that will remain constant on the mind of its viewers.

• Express Your Organization’s Personality - Your logo can not sing and dance but it can express the personality, purpose and promise of your organization.  In fact, it is vital for a potential customer to learn something about your organization just by looking at its logo.  It can also provide a clear and consistent image of the company. Believe it or not, the colors that make up your logo are an important component in helping to accomplish this goal. Consider implementing blue into your color scheme as blue communicates trust.

Please check back next week for the second installment of Achieving Logo Nirvana, where we’ll discuss three more logo design tips.