Welcome to the fourth installment of Online Mailing Services (click here if you missed Part 1, Part 2 , Part 3 or Part 4). Today we will discuss building out a long-term plan for sustained success with your mailings.

Most consumers need to hear from a company multiple times before they buy. Build a contact plan to make sure that customers see your message multiple times – focusing on the time of year when they are most likely to use your products. This will make it more likely that you are in their consideration set when they are ready to make a purchase.

Remember that you don’t need a lot of time or a big budget to do direct marketing campaigns. And, if you combine all these elements, you’ll have a direct marketing machine that can turn on a dime and quickly and easily produce, test and deploy cost-effective direct marketing campaigns that make a difference to the bottom line.