The following guest post is brought to us by the Internet Marketing Center, which can be found at: www.internetmarketing.com
It’s easy to get swept up in the tide of new and exciting SEO strategies to help boost your website to ever-higher rankings. But when was the last time you had a really good look at your site to make sure it was performing at its best for you?
It’s probably been a while… perhaps you haven’t even had a chance to review your site since you first posted it! But it’s always a good idea to set some time aside every few months to make sure your site is still optimized for the search engine spiders.
When you’re readdressing your on-page SEO there are a few things you need to remember:
- The spiders determine what your site is about by looking for keywords in your text and in the HTML code behind your site.
- Your keywords need to relate to the content of the page.
- Spiders automatically follow links between pages, which is why it’s important to get links pointing to your website from other relevant sites. The links from page to page within your site can also help the spiders.
- Spiders are attracted by new content. Once your site has been indexed, they will return whenever you update or add something new.
To make it easy for you to quickly check your on-page SEO, we’ve created this handy list you can work through. Tick off what you’ve done and make a note of what needs to be addressed so you can start bringing those spiders back to feast on your content!
- My website is peppered with keywords and synonyms
- My top-performing keywords are in key positions on my web pages, including all of the following:
- My domain name
- My title tag HTML code
- My headlines and subheads, complete with proper <h> tags in their HTML code
- My web page content
- The source code behind my images
- My description and keyword “meta tags”
- I have a well-organized XML sitemap (If you don’t know where to start to build an XML sitemap, try the free generator at: http://www.xml-sitemaps.com/.)
TOP TIP: Your FAQ is Ripe for SEO
Sometimes you have to get extremely creative when you’re working keywords into your site’s content while trying to keep your message on track and have it all make sense. But have you considered the one page where you can literally engineer opportunities to throw in any keyword you want? That’s right… your FAQ page! Make a list of all the keywords and phrases you have and write Frequently Asked Questions that allow you to use them as many times as you want. It’s the perfect spot and an excellent way to work in those highly specific “longtail” keywords.
Image courtesty of ragepank.com
