This guest post is part of our ongoing Small Business Perspective series, and is written by Monique Wakefield, owner of Paws-n-Tails in Dallas, TX.
Last month I discussed how to use the internet to boost your business. Another great way to increase your exposure is networking with local newspapers, radio stations, and television stations. You [...]
Where Big Things Happen for Small Business
Tap Into Local Media for Exposure
Identify New Social Media Strategies
If you’ve read this blog, you know that we openly advocate that small businesses go out and do what they can online. Be in efforts in email marketing, paid and organic search, creating online communities, or reaching out to positive and negative reviews on Yelp. But those things are relatively easy to do, assuming that [...]
Don’t Strikeout With Your Ads
Are you striking out on your advertising?
Have you tried advertising your business only to be disappointed in the lack of response? Don’t worry you aren’t alone; big businesses also find themselves in this situation. In a recent BusinessWeek piece, Steve McKee opens up quoting a recent poll of LinkedIn users that addresses the question: Of [...]
Will Google Kill Your Website?
We all know that Google has been extremely innovative in offering tools that we all use, from email to maps to search results to online documents. Now the company has small businesses raising eyebrows with the announcement of what they are calling “Place Pages” inside Google Maps.
Intern Opportunities Now, Business Later
This guest post is part of our ongoing Small Business Perspective series, and is written by Theresa Gould, owner of RobnT Business Solutions in Chicago, IL.
It seems that some small businesses are thriving in the current economy, yet there are others are barely making it. You could say that I am one of those just [...]
You Need a Business Plan
Anyone graduating from business school has learned how to write one, what components are required, and why they are important to have. But the business plan is something that has come under fire recently, as more and more business experts seem to be arguing that you don’t even need one, and that they are outdated. [...]
Setting a Value For Your Biz
It’s something that every small business should stop and ask themselves, at least every once in a while: How much is my business worth? Most small businesses probably don’t even have a solid grasp, or a truly accurate assessment. While you can always hire an outside consultant to take a look at your assets and [...]
Keep Them Informed via Twitter
In the past we’ve discussed the benefits of using Twitter as a business tool (here, here & here), and it is becoming a necessity for every business in today’s social media driven landscape. In these stories, we offered some insight into what Vistaprint and other large companies have done as examples to learn from. However [...]
