Let’s face it; employees enjoy perks while working. The old saying “happy employees make productive employees” can be said for businesses of all sizes. Many surveys have shown that happiness is a large factor in the productivity level of employees. Having happy employees are often more resourceful, possess additional energy and make better decisions that [...]
Where Big Things Happen for Small Business
Use Shopping Sites to Boost Traffic
This guest post is part of our ongoing Small Business Experts series, and is written by the Internet Marketing Center (www.internetmarketing.com)
Did you know that customers viewing results on a shopping search engine are TWICE as likely to convert into a sale?
Shopping search engines — like Shopping.com and PriceGrabber.com — are [...]
What “Testing” Means to You
Google Buzz launched with much fanfare this month. If nothing else, it certainly drew a lot of attention. But one thing that Google has been criticized for in some circles is that they didn’t effectively test the product, much like they do with everything else they launch. The question is, why? Why wouldn’t the online [...]
Which Marketing Offers Work?
We’ve all been exposed to marketing – be it direct mail, email, paid search ads, or even television ads. How many times have you seen an infomercial that tells you have to call in the next 20 minutes because it’s a limited time offer? Does that really work? Well studies show 60% of online sales [...]
Plant Your Business Cards in Fertile Ground
This guest post is part of our ongoing Small Business Experts series, and is written by Bob Prentice, founder of www.mrattitudespeaks.com
I was raised on a farm in Minnesota and we planted many seeds of grain in the spring to harvest a crop each fall. I learned that if you do not [...]
The Inside Scoop on Graphic Design
This guest post is part of our ongoing Small Business Experts series, and is written by Cathlyn Driscoll, co-founder of Best Business Mastery in New Jersey.
What do Graphic Designers really do? Many business leaders I’ve met in my time have limited knowledge in the area of graphic design. Some assume [...]
“Letting Go” Difficult for Small Businesses
This guest post is part of our ongoing Small Business Perspective series, and is written by Katharine Napoli, owner of Computerized Office Services in New Jersey.
One of the common threads related to owning a small business is being able to handle the work but not always having time to develop new business [...]
Market Holidays and Your Business
One of the finer points of running a business is maximizing your face time and recognition with your customer base. A common method of achieving this is to send holiday cards to your customer base to thank them for a great year and well wishes for the New Year. The November-December months have traditionally been [...]
