This Webinar will discuss how promotional products help build your brand identity outside of traditional marketing channels. Topics include:
Outlining key goals
The importance of a budget
Identifying products that will resonate with your customers
Using products as internal brand builders
[youtube=http://www.youtube.com/watch?v=UWAOz9l1Nqk]
With a faltering economy and so many small businesses struggling to find ways to get customers through the doors, one of the most tried and true marketing methods might be the answer. In a piece posted this week, DM News’ Bryan Yurcan suggests that you tackle the tough economy using direct mail in a [...]
This Webinar will discuss the importance of a logo and how to brand your business. Topics and case studies will cover:
1) The importance of a logo to small businesses.
2) Examples of successful and recognizable logos.
3) Tips to creating your own logo.
4) How to create your own custom logo in five minutes.
[youtube=http://www.youtube.com/watch?v=38a1AafHc1w]
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The holidays are no time of year to let your website lag behind. The holiday season offers small businesses a great opportunity to bring wintry flair to their sites and share holiday cheer with their customers. Recently I had the chance to speak with VistaPrint’s Senior Marketing Specialist and Website guru Benjapon Jivasantikarn [...]
In any marketing campaign, it is important to run tests prior to making any type of investment. An easy way to remove bias and evenly spread results is with A/B testing. A/B testing is splitting traffic as evenly as possible between A (test control) & B (test cell). To limit outside influence use A/B split [...]
We all know that a name is important when it comes to business. It tells who we are and what we do. Think about these names and what do they do? Burger King – burgers; OfficeMax – office supplies; Mr. Clean – all-purpose cleaner.
The same holds true with a Website name, especially when you are [...]
This Webinar will discuss the most common marketing mistakes that destroy small businesses every year.
Topics and Case Studies Cover:
1) Common marketing mistakes that affect small businesses each year.
2) The importance of targeting and retaining customers effectively.
3) Building a consistent brand and message.
4) The value of testing and technology.
[youtube=http://www.youtube.com/watch?v=T-DXx3olSp8]
[youtube=http://www.youtube.com/watch?v=F48p9ntnejQ]
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Personal connections with your customers can be one of the most positive ways to build business relationships and drive sales. While these connections are made throughout the year, the holiday season offers one of the best times to reach out to your customers and prospect base. Regardless of your approach, this can help [...]
