Connect With Your Customer: Easy, Affordable Website Solutions

This Webinar will discuss how crucial a website is for your business – no matter how small. Topics include:

1.) Why a website is an effective marketing tool

2.) How a website allows you to better serve your customers

3.) The importance of website branding and content

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Search Marketing 101: Tracking and Targeting

Welcome back to the third installment of Search Marketing 101 (if you have missed the previous installments please visit Part 1 & Part 2). Today we will go over the basics of tracking and targeting your ads.

Whether it’s in house reporting or an analytics package offered by the search engine you choose to buy ad words from, you MUST track everything.  Tracking results provides you all the insight to accurately determine test winners, move bids up and down and add negative keywords.

At the very least you should get conversion tracking (a service that is offered by Google, Yahoo and MSN).  If you cannot track the performance of your search engine marketing efforts and assign a value to it, there is no reason to start in the first place.  There is also a lot of value to Geo-Targeting, specifically for small regional businesses that might only be interested in reaching a specific geography. Continue Reading…

Creating an Impactful Brochure

Hard as they might try, small business professionals can only be in one place at a time but company brochures can be many places at once to influence potential and existing customers. A brochure represents your organization when you can’t be there and can be crucial to the success of your company. An effective brochure clearly and succinctly outlines what a company is all about and what it has to offer.

There are however a few key elements that make a brochure effective:

• A Good Headline is Key – The headline on the front of your brochure should always list the interests and perceived problems of your targeted audience, and be followed by the solutions you can provide. Many small business professionals mistakenly lead with their company’s basic information but it’s imperative to capture your audience’s attention to ensure they will take the time to read the rest of the brochure. Why bother taking the time to create a great brochure if your audience only reads the front and then discards it? Continue Reading…

Thanksgiving Cards?

You might be interested to know that last season, during the holiday rush, the second most searched term on the home page was “Thanksgiving Cards.” This brings up an interesting question – should businesses send out holiday cards that are Thanksgiving themed, rather than the typical holiday cards during the late December season? There are a number of reasons to consider doing something “outside the box” and trying this out. There are a number of reasons, as Shannon McLoone points out today on the Washington Post small business blog.

The first is that by doing so you might stand out from the clutter of the holiday season, the second is that Thanksgiving says “thank you” in the minds of many patrons, so it’s a good opportunity for a small business to show thanks and solidify themselves as a vendor of choice in the coming year.

Have you sent Thanksgiving cards, and have you found them effective?

It’s All About Results; Postcard Marketing for Small Businesses

This Webinar covers the basics of planning a mailing and postcard marketing including:

1) How to get profitable and measurable results from postcard marketing.
2) The effectiveness of direct mail.
3) Ten tips to creating a successful postcard marketing campaign.
4) How to create a postcard campaign in five easy steps.

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