Competition is something that often breathes a level of fear into businesses of all sizes. It is an understandable and human emotion; more competition means more marketing spend and more choices for the customer pool to choose from. It also means that you’ll need to work harder to ensure that your customers keep coming back. [...]
Where Big Things Happen for Small Business
Celebrate With a Day Off
This guest post is part of our ongoing Small Business Perspectives series, and is written by Karen Hodges, principle at Synthesis Coaching in Rhode Island.
I’ve been thinking today about how we have so many celebrations in our personal life — birthdays, anniversaries, weddings, graduations, etc. — yet celebrations [...]
Lessons From the Bridal Show
The following post is part of our “Small Business Experts” series, and is brought to you by Mindy Sanderson, Vistaprint’s Small Business Marketing Specialist.
On Sunday, a few colleagues and I attended the Great Bridal Expo in Boston, Massachusetts to exhibit Vistaprint’s redesigned wedding stationary collection. We were excited to interact with couples and help [...]
Customer Service Skills: Use Them
The following guest post is brought to us by the Internet Marketing Center, which can be found at: www.internetmarketing.com
There’s a business saying: A happy customer will tell one or two people, an unhappy one will tell 10!
In the Internet age, a seriously ticked-off customer might not only tell 10 people, they might also write a [...]
Finding the Right Help
This guest post is part of our ongoing Small Business Perspective series, and is written by Monique Wakefield, owner of Paws-n-Tails in Dallas, TX.
Last month I wrote about how sole proprietorship means no back up. This month’s article is based on when you do seek help. I recently found myself in a situation [...]
Women Driving Small Business Growth
This guest post is part of our ongoing Small Business Perspective series, and is written by Theresa Gould, owner of RobnT Business Solutions in Chicago, IL.
Of the 23 million non-farm businesses in 2002, women owned 6.5 million businesses, generating $940.8 million in revenue, employing 7.1 million workers, and paying $173.7 billion in payroll, according to [...]
Don’t Bail on Direct Marketing
Did your small business once use direct mail marketing, but had to cut back due to current economic conditions? Did you see a decrease in sales as a result? There could be a good reason for that.
In a recent article in The Wall Street Journal, Reporter Teri Evans highlights small businesses that were forced to [...]
