This guest post is part of our ongoing Small Business Perspective series, and is written by Katharine Napoli, owner of Computerized Office Services in New Jersey.
With fall finally upon us, many people are happy that the summer slump has come to an end and hope their business picks up to pre-summer levels. Businesses are also turning to more creative ways to increase their sales. Continue Reading…
If you have looked at any marketing publication or article in the past few months, you’ve probably seen a mention of text messaging marketing. It seems to be the next big thing that has been tested by everyone from small business owners and large brands, including Armani and even the President.. The success of these campaigns was closely tied to the number of people opted into it. For example, the President pinged 2.9 million people when he announced Joe Biden as his running mate and Armani had lines down the block after announcing deals via a short messaging service (SMS). Continue Reading…
Today’s guest post was written by Joe Miller, marketing director for Rofo.com Office Space Search in San Francisco, CA.
Do you work independently or freelance, but occasionally reminisce about the cubicle neighbors you left behind, even though they sometimes annoyed the hell out of you? Does freelancing get a little lonely, or do you wish you had someone to bounce ideas off of and collaborate with? Continue Reading…
Tradeshows are organized events that allow companies in specific industries to showcase and demonstrate their latest product and service offerings, study activities of competitors and discuss recent trends and opportunities. Small businesses looking to take their company to the next level of visibility should research tradeshows that will help them gain the exposure they need. Continue Reading…
This guest post is part of our ongoing Small Business Perspective series, and is written by Monique Wakefield, owner of Paws-n-Tails in Dallas, TX.
Last month I discussed how to use the internet to boost your business. Another great way to increase your exposure is networking with local newspapers, radio stations, and television stations. You want to become the local advisor for people needing your expertise, and any exposure in the media will help boost your credibility and draw in new business. Continue Reading…
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