When it comes right down to it, your pricing defines you. Whether it’s your base price, your discount price, or how much you’re willing to negotiate in order to get a customer, the price you charge customers is what defines your business. But how do you determine what that pricing is? Are you consistently getting [...]
Where Big Things Happen for Small Business
Keep Marketing Through Christmas
This guest post is part of our ongoing Small Business Perspective series, and is written by Theresa Gould, owner of RobnT Business Solutions in Chicago, IL.
Most business experts advise that business owners should always be marketing their product or service. Marketing is one aspect of your business that should never take a vacation. The holiday [...]
8 Rules for Composing Your Salescopy
The following guest post is brought to us by the Internet Marketing Center.
Writing great salescopy is not only an art, it’s also a science. You must entertain, inspire, and compel your audience all at the same time. It can be a challenge, but there are ways to make it an easier task.
The Internet Marketing Center [...]
Best Hiring Practices Sometimes Overlooked
Many people think that getting a business off the ground and running is the hardest part of making their dream into a reality. Chances are that unless you are running a one-man operation, you’ll have to tackle another hurdle – recruiting and hiring employees.
Expand Your Offerings by Expanding Your Networking
This guest post is part of our ongoing Small Business Perspective series, and is written by Caprice de Lorm, owner of de Lorm Designs in Orange County, CA.
Editor’s note: Below is the first of a two-part article focused on ways in which you can expand what you offer to clients without directly expanding your business. [...]
Attitude of Gratitude
This guest post is part of our ongoing Small Business Perspective series, and is written by Katharine Napoli, owner of Computerized Office Services in New Jersey.
Gratitude. It’s thankfulness in a different wrapping. Lately the word has come up repeatedly through print media, blogs, and talk shows. It’s an emotion that can have powerful effects on [...]
How Do You Fire Someone?
It’s something that many small businesses have been faced with. You have an employee who just isn’t living up to expectations, you can’t afford to keep, or you just don’t think is a good cultural fit for your company. You’ve decided that you have to fire them and move on.
Now what?
Holiday Marketing Strategies
With the start of the holiday season in a few short weeks, your small business will compete with shopping, wrapping gifts, baking and spending time with family for your time and concentration. It is important you take some time now to start organizing what you would like to accomplish in the coming months as you [...]
