This guest post is part of our ongoing Small Business Perspective series, and is written by Katharine Napoli, owner of Computerized Office Services in New Jersey.
Gratitude. It’s thankfulness in a different wrapping. Lately the word has come up repeatedly through print media, blogs, and talk shows. It’s an emotion that can have powerful effects on [...]
Where Big Things Happen for Small Business
Attitude of Gratitude
How Do You Fire Someone?
It’s something that many small businesses have been faced with. You have an employee who just isn’t living up to expectations, you can’t afford to keep, or you just don’t think is a good cultural fit for your company. You’ve decided that you have to fire them and move on.
Now what?
Holiday Marketing Strategies
With the start of the holiday season in a few short weeks, your small business will compete with shopping, wrapping gifts, baking and spending time with family for your time and concentration. It is important you take some time now to start organizing what you would like to accomplish in the coming months as you [...]
Pay Attention to Credit Card Standards
It’s something we all fear: having our identity stolen and our credit cards used to make unauthorized purchases, potentially costing us hundreds of dollars in fees to get things fixed.
The Javelin Strategy & Research Center, which has been studying identity theft since 2004 released their 2009 study that revealed Identity theft is on the rise, [...]
Marketing Copy Writing: Simple is Best
By now you should be thinking about the actual words that you put on your marketing materials, be it postcards, business cards, your website, etc. What you write is important, but one thing that every marketing expert will tell you is that the copy has to be exciting but effective. Too often today, “exciting” has [...]
Boost Your Profits by Adding Customer Testimonials
The following guest post is brought to us by the Internet Marketing Center.
Did you know that your customers’ successes, triumphs, and positive results can make more money and sales?
It’s true! Even if your website is full of great salescopy and photos that illustrate all the fabulous features and benefits of your product or service, your [...]
Candy and Biz Cards – Changing Up Your Marketing Strategy
This guest post is part of our ongoing Small Business Perspective series, and is written by Audrey Clarke, owner of Professionals Now, LLC in Tampa, FL.
Are you a new business owner? Are you trying to determine how to get the word out about your business but understand you have a lot of competition? How do [...]
Social Networking Groups and Small Business
With the state of the Internet today, the old adage that it’s not what you know but who you know has never been more relevant. Creating profiles and fan pages on social networking sites like Twitter and Facebook will help expand your reach to customers and potential employees, but will it help you expand your [...]
