Small Business Experts are posts written by our talented group of small business expert contributors, who aim to give you the best and easiest advice to follow to better your business. While many of our experts do own their own businesses, they work with the small business community every day on issues like marketing, finance, human resources, promotions, and day to day motivation. None of our contributors are being compensated for their thoughts and posts in any way and their opinions are their own.
Shakira Brown – Best Business Mastery
Shakira Brown is an award-winning public relations and marketing professional with array of experience in leading communications strategies for businesses of all sizes. In her more than 15 years in radio, print, and television journalism as well as public relations and marketing, Shakira has worked with high profile news broadcasters, entertainers, moguls, financial experts, small business owners and c-suite level executives in various industries. Shakira is a graduate of Boston University’s College of Communications and is the recipient of more than 10 marketing industry awards for her work.
Bob Prentice – www.mrattitudespeaks.com
Robert A. (Bob) Prentice is an entrepreneur, a motivational speaker, a corporate trainer, a business and marketing consultant, an author, and publisher, who began his professional speaking career over 30 years ago. Bob says he plays much more than he works, and when he works he goes to fun! Bob’s friends call him Mr. Attitude!
Cathlyn Driscoll – Best Business Mastery
Cathlyn worked for professional video/satellite production companies in New York and New Jersey, and added some advertising/marketing experience along the way, in addition to working with a professional camera and a pharmaceutical company. A former adjunct professor, Cathlyn has taught desktop publishing and web design basics at two community colleges. As lead designer & marketing creative on a re-branding campaign, Cathlyn’s web design won top honors in the 2006 Marketing Achievement Award at the Association for Accounting Marketing.
Established in 1996, The Internet Marketing Center develops practical, cost-effective software, training, and education that entrepreneurs and small- and home-based business owners can immediately apply to establish and grow online businesses.
Mindy Sanderson – Vistaprint Small Business Marketing Specialist
Mindy is one of the driving forces behind Vistaprint’s popular Webinar series that takes place on the Website and helps small business owners across the country by giving them the knowledge necessary to succeed in marketing their business. Mindy’s own family owns a well established restaurant in Natick, Mass., that she has been intimately involved with for over 30 years. Even today she handles all of the restaurant’s marketing campaigns including strategic planning, promotions, customer retention, online marketing and graphic design.