You might be interested to know that last season, during the holiday rush, the second most searched term on the home page was “Thanksgiving Cards.” This brings up an interesting question – should businesses send out holiday cards that are Thanksgiving themed, rather than the typical holiday cards during the late December season? There are a number of reasons to consider doing something “outside the box” and trying this out. There are a number of reasons, as Shannon McLoone points out today on the Washington Post small business blog.
The first is that by doing so you might stand out from the clutter of the holiday season, the second is that Thanksgiving says “thank you” in the minds of many patrons, so it’s a good opportunity for a small business to show thanks and solidify themselves as a vendor of choice in the coming year.
Have you sent Thanksgiving cards, and have you found them effective?
