This guest post is part of our ongoing Small Business Perspective series, and is written by Monique Wakefield, owner of Paws-n-Tails in Dallas, TX.
From my experience, the internet is one of the best and cheapest marketing resources around. As a word of advice, it is a good idea to have a reliable website. It [...]
Some people will tell you that without a marketing plan, you can’t succeed. But there are thousands of small businesses who never did any kind of marketing and instead just relied on word-of-mouth, and have been around for decades. What’s the answer?
Online review sites are becoming increasingly popular, but how important are they to small businesses? Are they forums that you should be paying attention to, or just hoping that by offering the best possible customer service experience, the positive reviews will come in time?
Many of you have read this blog’s posts about how to effectively create, test, and run a direct mail campaign, using either postcards or some other printed medium, like catalogs and postcards. And while direct mail is still an effective way to promote your business, get information out and give special offers to customers, email [...]
At certain times during the year every business experiences some decrease in traffic to their business. It may be something that is seasonal or just happens seemingly out of the blue every few months. One way to slow this period or to increase customer interaction is to take a different approach to some of your [...]
In the current economic landscape, it is important to acquire new customers while staying within your budget. In the past, postcard mailings were a staple of customer acquisition, however it is often pricey and it is very hard to track without in-store redemption. An easier and more affordable option is email marketing. There are a [...]
Last week we asked for your small business success stories so that we could share your experience with other readers and small business owners. Today we’ll feature two strategies from Pressed Sandwiches in Boston, courtesy of Dan H, that touch upon customer retention and acquisition.
