This guest post is part of our ongoing Small Business Perspective series, and is written by Caprice de Lorm, owner of de Lorm Designs in Orange County, CA.
Branding. We’ve all heard about it. We all want to do it well, brand our companies in a way that resonates within our company, evokes recognition and positive [...]
Where Big Things Happen for Small Business
Tag Archive: brand
Optimizing the Power of Your Brand
Take lessons from the big players
Typically there is a disconnect between small businesses and large businesses. Oftentimes small businesses think that they can’t possibly emulate anything that the big players in business like Wal-Mart, Target and Sears are doing in the retail space.
Part 2 – Extreme Creativity
Step 2: Untie your “Y-Knots.” As you explore extremes, you will inevitably find yourself nay-saying your own ideas, sometimes even before you write them down. It’s critical that you resist this, so that your ideas get a chance grow.
Extreme Creativity (in 3 steps)
Steve Jobs famously said that “Innovation distinguishes between a leader and a follower.” Most small business owners don’t have the luxury of a mega-budget design team and huge research and development lab, but there are some simple techniques you can use to make your business more innovative.
What does your brand say about you?
As you may have seen, Vistaprint recently unveiled a new brand image (click here to see the press release). Aside from the new logo and site design, the company is increasing its focus on our loyal customer base.
With brand on the brain, I wanted to emphasize the importance of branding for your small business (click here [...]
10 Great Ways to Promote Your Business (Part 2)
Welcome to the second installment of 10 Great Ways to Promote Your Business, CLICK HERE if you missed part one. Today we will go over tips 4-7.
4. Reinforce Your Brand-Stay in front of your customers every day. Look for cost-effective options that have staying power. Business card magnets are a great way to ensure your [...]
Using local events to boost your visibility
There’s no question that in these economic times it is important to build a strong customer base within your local community. This not only helps when your neighbors are looking to get their morning coffee, new windows installed, driveway paved, Website designed, etc., but also when you are looking to grow your existing base.
Outside of [...]
Achieving Logo Nirvana (Part IV)
This is the final installment of Achieving Logo Nirvana (Click here if you missed Part 1, Part 2 or Part 3). Today we will discuss the final two tips for designing and using your logo.
Protect Your Logo- Give clear, specific guidelines to anyone who will [...]
