This guest post is part of our ongoing Small Business Perspective series, and is written by Caprice de Lorm, owner of de Lorm Designs in Orange County, CA.
Branding. We’ve all heard about it. We all want to do it well, brand our companies in a way that resonates within our company, evokes recognition and positive [...]
Where Big Things Happen for Small Business
Tag Archive: branding
Optimizing the Power of Your Brand
First impression is the most important
From time to time, members from the Vistaprint staff will contribute articles to the Vistaprint Small Business Blog. Today we have a post from Dave Ball, Creative Director at Vistaprint.
It’s an old adage, that you only get one chance to make a first impression, and as a small business owner or consultant that’s out there [...]
What does your brand say about you?
As you may have seen, Vistaprint recently unveiled a new brand image (click here to see the press release). Aside from the new logo and site design, the company is increasing its focus on our loyal customer base.
With brand on the brain, I wanted to emphasize the importance of branding for your small business (click here [...]
Time is on your side, yes it is!
Most marketing experts will tell you that your message truly matters, and that you should work to craft the right one over time. But sometimes even the smallest tweaks to the simplest message can make all the difference in the world. Today we show an example that is very simple yet very telling [...]
Online Mailing Services:Ensure The Creative Is Effective
Welcome to the third installment of Online Mailing Services (click here if you missed part 1 or part 2). Today we will discuss how to ensure that you have an effective creative.
Ensure The Creative Is Effective
Here is probably the single most important aspect of the direct mail campaign, and unfortunately it’s sometimes overlooked. The standout [...]
Follow up from Live Chat
We had a follow up question to some of the numbers that Mindy Sanderson was giving in regards to her family’s direct mail campaign efforts. Sorry for any confusion, but we wanted to provide you with a very impactful direct mail example that the business recently embarked on. Some of the numbers given in the [...]
Using local events to boost your visibility
There’s no question that in these economic times it is important to build a strong customer base within your local community. This not only helps when your neighbors are looking to get their morning coffee, new windows installed, driveway paved, Website designed, etc., but also when you are looking to grow your existing base.
Outside of [...]
Achieving Logo Nirvana (Part IV)
This is the final installment of Achieving Logo Nirvana (Click here if you missed Part 1, Part 2 or Part 3). Today we will discuss the final two tips for designing and using your logo.
Protect Your Logo- Give clear, specific guidelines to anyone who will [...]
