This guest post is part of our ongoing Small Business Perspective series, and is written by Bianca Hidalgo, owner of All Things Written.
A few months ago, a friend handed me a full page advertisement she had torn from the pages of the New York Times featuring an appetizing photo of the delicious Korean dish bibimbap, [...]
By now you should be thinking about the actual words that you put on your marketing materials, be it postcards, business cards, your website, etc. What you write is important, but one thing that every marketing expert will tell you is that the copy has to be exciting but effective. Too often today, “exciting” has [...]
Are you striking out on your advertising?
Have you tried advertising your business only to be disappointed in the lack of response? Don’t worry you aren’t alone; big businesses also find themselves in this situation. In a recent BusinessWeek piece, Steve McKee opens up quoting a recent poll of LinkedIn users that addresses the question: Of [...]
Most marketing experts will tell you that your message truly matters, and that you should work to craft the right one over time. But sometimes even the smallest tweaks to the simplest message can make all the difference in the world. Today we show an example that is very simple yet very telling [...]
