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Tag Archive: Creative

Lean, Mean Business Cards

The business card, as a networking tool, continues to evolve.  But one thing that won’t change is how important the design of it is.  Not only does it say a lot about you as a person, but it also leaves a lasting impression on the person you hand it to.  But sometimes trying to make [...]

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Consider Site Optimization (part 1)

As I mentioned in my last post, the design of your Website is vital. Whether the site’s intent is to sell or simply showcase your company’s services, visitors need to be able to navigate the site and find information they seek with ease.

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Part 2 – Extreme Creativity

Step 2: Untie your “Y-Knots.” As you explore extremes, you will inevitably find yourself nay-saying your own ideas, sometimes even before you write them down.  It’s critical that you resist this, so that your ideas get a chance grow. 

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Covering all the bases – Ad Agency (Pt 4)

Welcome to the final  installment of Covering all the Bases, if you missed out on any of the other  sections, please visit Part 1, Part 2 & Part 3. Today we will discuss perhaps one of the more important aspects of  selecting an ad agency.
People matters – When talking to the team that will be [...]

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Covering all the bases – Ad Agency (Pt 3)

Welcome to the third installment of Covering all the Bases, if you missed out on our first two sections, please visit Part 1 and Part 2. Today we will discuss three more steps to take to make selecting an ad agency a little less complicated for you.
Ask for referrals – Ask an agency who’ve they [...]

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Covering all the bases – Ad Agency (Pt 2)

Welcome to the second installment of Covering all the bases, Click here if you missed part one.  Today we’ll go over three additional tips to help make selecting an advertising agency for your business easier.
Good things come in small packages – Big agencies will sell themselves with countless success stories and a large employee pool [...]

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Is Your Marketing Evolving?

With so many ways to reach customers in today’s day and age, sometimes it’s hard for small businesses to decide what’s best to use, what it can handle on a week to week basis, and what might be the most effective in driving customers to a business and revenue into your pocket.  But as we’ve said [...]

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Covering all the bases – Ad Agency

The old adage says, “Image is everything,” and when you’re marketing a
company there couldn’t be a more true statement. When considering launching a new brand, marketing campaign or re-branding, the first step to take is choosing an agency to work with.
All agencies have the capability to create a logo, write promotional
materials and set campaigns in [...]

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