This guest post is part of our ongoing Small Business Perspective series, and is written by Monique Wakefield, owner of Paws-n-Tails in Dallas, TX.
Some people are reluctant to go to someone new without having some information about them first. Putting yourself in the customer’s shoes, ask yourself if you would you rather go with [...]
Where Big Things Happen for Small Business
Tag Archive: customer acquisition
Sales Referrals With Great Customer Service
“Working the Room” Effectively
This guest post is part of our ongoing Small Business Perspective series, and is written by Audrey Clarke, owner of Professionals Now, LLC in Tampa, FL.
As a small business owner, it is imperative to network and market as much as possible. We understand that as a small business owner, you don’t have the large budgets [...]
Learn, Survive From Recession
Recently, the Atlanta Small Business Examiner’s Lisa Sims wrote a piece regarding lessons small businesses should have learned in the current economic climate. Sims offers some strong tips for small business to think about as we enter into almost a full year of economic uncertainty. Her points included:
Minimize expenses. Review your operating budget for your [...]
Utilize Internet Marketing Products
This guest post is part of our ongoing Small Business Perspective series, and is written by Monique Wakefield, owner of Paws-n-Tails in Dallas, TX.
From my experience, the internet is one of the best and cheapest marketing resources around. As a word of advice, it is a good idea to have a reliable website. It [...]
How to Deliver Superb Customer Service (part 1)
Consistently providing great customer service is a vital asset to any company. While price can be an important conversion point, customers also value their shopping experience and take that into consideration when deciding which company they do business with.
Start spreading the news
At certain times during the year every business experiences some decrease in traffic to their business. It may be something that is seasonal or just happens seemingly out of the blue every few months. One way to slow this period or to increase customer interaction is to take a different approach to some of your [...]
Add email to your repertoire
In the current economic landscape, it is important to acquire new customers while staying within your budget. In the past, postcard mailings were a staple of customer acquisition, however it is often pricey and it is very hard to track without in-store redemption. An easier and more affordable option is email marketing. There are a [...]
Small Business Success Story – Pressed Sandwiches
Last week we asked for your small business success stories so that we could share your experience with other readers and small business owners. Today we’ll feature two strategies from Pressed Sandwiches in Boston, courtesy of Dan H, that touch upon customer retention and acquisition.
