Are you striking out on your advertising?
Have you tried advertising your business only to be disappointed in the lack of response? Don’t worry you aren’t alone; big businesses also find themselves in this situation. In a recent BusinessWeek piece, Steve McKee opens up quoting a recent poll of LinkedIn users that addresses the question: Of [...]
Where Big Things Happen for Small Business
Tag Archive: design
Don’t Strikeout With Your Ads
Lean, Mean Business Cards
The business card, as a networking tool, continues to evolve. But one thing that won’t change is how important the design of it is. Not only does it say a lot about you as a person, but it also leaves a lasting impression on the person you hand it to. But sometimes trying to make [...]
Achieving Logo Nirvana (Part IV)
This is the final installment of Achieving Logo Nirvana (Click here if you missed Part 1, Part 2 or Part 3). Today we will discuss the final two tips for designing and using your logo.
Protect Your Logo- Give clear, specific guidelines to anyone who will [...]
Achieving Logo Nirvana (Part III)
This is the third installment of Achieving Logo Nirvana (Click here if you missed Part 1 or Part 2). Today we will discuss some best practices for using your logo successfully.
Make a Statement – Many logos also include a tagline, which is a statement of the products or services you [...]
Achieving Logo Nirvana (Part II)
This is the second installment of Achieving Logo Nirvana (click here if you missed part 1). Today we will go over some vital applications and design necessities.
Pop Goes the Logo! – The most effective logos are ones that come alive and jump off the page or wherever [...]
Achieving Logo Nirvana
A logo serves as the personality and opening statement made to the public by an organization. Logos can be seen on business cards, billboards, in print, online and everywhere in between. Many well known organizations have memorable logos – think the bulls eye for Target, swoosh for Nike and the Apple for Apple computer. All [...]
Lessons from the corner restaurant
Growing up and working in a family business (a well established deli/restaurant) has given me a unique insight into the challenges that small business owners face, especially in this economy. One creative method that we’ve used over the years to retain customers is our Frequent Diner Program. Initially the program offered gift certificates for repeat [...]
Design the perfect biz card (Part 3)
This is the final installment of Design the Perfect Biz Card, we hope that you have found the feature helpful and insightful. If you missed eaither of the previous installments, please check out part 1 and part 2. Today we will discuss tips 8-10 on our list that focus on some important features of a [...]
