We’ve all been exposed to marketing – be it direct mail, email, paid search ads, or even television ads. How many times have you seen an infomercial that tells you have to call in the next 20 minutes because it’s a limited time offer? Does that really work? Well studies show 60% of online sales [...]
Where Big Things Happen for Small Business
Tag Archive: direct marketing
Extreme Creativity (in 3 steps)
Steve Jobs famously said that “Innovation distinguishes between a leader and a follower.” Most small business owners don’t have the luxury of a mega-budget design team and huge research and development lab, but there are some simple techniques you can use to make your business more innovative.
Is Your Marketing Evolving?
With so many ways to reach customers in today’s day and age, sometimes it’s hard for small businesses to decide what’s best to use, what it can handle on a week to week basis, and what might be the most effective in driving customers to a business and revenue into your pocket. But as we’ve said [...]
Online mailing services: Keep It Going, Keep It Consistent
Welcome to the fourth installment of Online Mailing Services (click here if you missed Part 1, Part 2 , Part 3 or Part 4). Today we will discuss building out a long-term plan for sustained success with your mailings.
Most consumers need to hear from a company multiple times before they buy. Build a contact plan [...]
Time is on your side, yes it is!
Most marketing experts will tell you that your message truly matters, and that you should work to craft the right one over time. But sometimes even the smallest tweaks to the simplest message can make all the difference in the world. Today we show an example that is very simple yet very telling [...]
Follow up from Live Chat
We had a follow up question to some of the numbers that Mindy Sanderson was giving in regards to her family’s direct mail campaign efforts. Sorry for any confusion, but we wanted to provide you with a very impactful direct mail example that the business recently embarked on. Some of the numbers given in the [...]
Are you a small business success story?
Has your business seen tremendous success with a marketing campaign? Do you retain and acquire new customers in a unique way? Would you like to pen a guest column offering advice for other small business owners?
If you answered yes to any of these questions we’d like to hear from you. Please email publicrelations(at)vistaprint.com and let [...]
Lessons from the corner restaurant
Growing up and working in a family business (a well established deli/restaurant) has given me a unique insight into the challenges that small business owners face, especially in this economy. One creative method that we’ve used over the years to retain customers is our Frequent Diner Program. Initially the program offered gift certificates for repeat [...]
