This guest post is part of our ongoing Small Business Perspective series, and is written by Caprice de Lorm, owner of de Lorm Designs in Orange County, CA.
Branding. We’ve all heard about it. We all want to do it well, brand our companies in a way that resonates within our company, evokes recognition and positive [...]
Where Big Things Happen for Small Business
Tag Archive: Logo
Optimizing the Power of Your Brand
10 Great Ways to Promote Your Business (Part 1)
Your customers are your livelihood. You need them to buy your products and use your services on a regular basis. They know who you are, but do they think of you when the need arises? How can you keep your name in front of them on a regular basis without breaking the bank?
Here are time-tested [...]
Achieving Logo Nirvana (Part IV)
This is the final installment of Achieving Logo Nirvana (Click here if you missed Part 1, Part 2 or Part 3). Today we will discuss the final two tips for designing and using your logo.
Protect Your Logo- Give clear, specific guidelines to anyone who will [...]
Achieving Logo Nirvana (Part III)
This is the third installment of Achieving Logo Nirvana (Click here if you missed Part 1 or Part 2). Today we will discuss some best practices for using your logo successfully.
Make a Statement – Many logos also include a tagline, which is a statement of the products or services you [...]
Achieving Logo Nirvana (Part II)
This is the second installment of Achieving Logo Nirvana (click here if you missed part 1). Today we will go over some vital applications and design necessities.
Pop Goes the Logo! – The most effective logos are ones that come alive and jump off the page or wherever [...]
Achieving Logo Nirvana
A logo serves as the personality and opening statement made to the public by an organization. Logos can be seen on business cards, billboards, in print, online and everywhere in between. Many well known organizations have memorable logos – think the bulls eye for Target, swoosh for Nike and the Apple for Apple computer. All [...]
