This guest post is part of our ongoing Small Business Perspective series, and is written by Bianca Hidalgo, owner of All Things Written.
A few months ago, a friend handed me a full page advertisement she had torn from the pages of the New York Times featuring an appetizing photo of the delicious Korean dish bibimbap, [...]
We’ve all been exposed to marketing – be it direct mail, email, paid search ads, or even television ads. How many times have you seen an infomercial that tells you have to call in the next 20 minutes because it’s a limited time offer? Does that really work? Well studies show 60% of online sales [...]
By now you should be thinking about the actual words that you put on your marketing materials, be it postcards, business cards, your website, etc. What you write is important, but one thing that every marketing expert will tell you is that the copy has to be exciting but effective. Too often today, “exciting” has [...]
