Did your small business once use direct mail marketing, but had to cut back due to current economic conditions? Did you see a decrease in sales as a result? There could be a good reason for that.
In a recent article in The Wall Street Journal, Reporter Teri Evans highlights small businesses that were forced to [...]
Where Big Things Happen for Small Business
Tag Archive: Small Biz Marketing
Don’t Bail on Direct Marketing
Marketing Copy Writing: Simple is Best
By now you should be thinking about the actual words that you put on your marketing materials, be it postcards, business cards, your website, etc. What you write is important, but one thing that every marketing expert will tell you is that the copy has to be exciting but effective. Too often today, “exciting” has [...]
Candy and Biz Cards – Changing Up Your Marketing Strategy
This guest post is part of our ongoing Small Business Perspective series, and is written by Audrey Clarke, owner of Professionals Now, LLC in Tampa, FL.
Are you a new business owner? Are you trying to determine how to get the word out about your business but understand you have a lot of competition? How do [...]
Sales Referrals With Great Customer Service
This guest post is part of our ongoing Small Business Perspective series, and is written by Monique Wakefield, owner of Paws-n-Tails in Dallas, TX.
Some people are reluctant to go to someone new without having some information about them first. Putting yourself in the customer’s shoes, ask yourself if you would you rather go with [...]
“Working the Room” Effectively
This guest post is part of our ongoing Small Business Perspective series, and is written by Audrey Clarke, owner of Professionals Now, LLC in Tampa, FL.
As a small business owner, it is imperative to network and market as much as possible. We understand that as a small business owner, you don’t have the large budgets [...]
Holiday Planning in Oct.? You Bet!
This guest post is part of our ongoing Small Business Perspective series, and is written by Caprice de Lorm, owner of de Lorm Designs in Orange County, CA.
Before I owned my own business, I found it strange to see holiday displays in warehouse stores before Halloween. It felt, well, too early to be thinking about [...]
Seize the chance to be creative
This guest post is part of our ongoing Small Business Perspective series, and is written by Katharine Napoli, owner of Computerized Office Services in New Jersey.
With fall finally upon us, many people are happy that the summer slump has come to an end and hope their business picks up to pre-summer levels. Businesses are also [...]
Don’t Strikeout With Your Ads
Are you striking out on your advertising?
Have you tried advertising your business only to be disappointed in the lack of response? Don’t worry you aren’t alone; big businesses also find themselves in this situation. In a recent BusinessWeek piece, Steve McKee opens up quoting a recent poll of LinkedIn users that addresses the question: Of [...]
