This guest post is part of our ongoing Small Business Perspective series, and is written by Bianca Hidalgo, owner of All Things Written.
A few months ago, a friend handed me a full page advertisement she had torn from the pages of the New York Times featuring an appetizing photo of the delicious Korean dish bibimbap, [...]
Did your small business once use direct mail marketing, but had to cut back due to current economic conditions? Did you see a decrease in sales as a result? There could be a good reason for that.
In a recent article in The Wall Street Journal, Reporter Teri Evans highlights small businesses that were forced to [...]
This guest post is part of our ongoing Small Business Perspective series, and is written by Audrey Clarke, owner of Professionals Now, LLC in Tampa, FL.
As a small business owner, it is imperative to network and market as much as possible. We understand that as a small business owner, you don’t have the large budgets [...]
This guest post is part of our ongoing Small Business Perspective series, and is written by Caprice de Lorm, owner of de Lorm Designs in Orange County, CA.
Branding. We’ve all heard about it. We all want to do it well, brand our companies in a way that resonates within our company, evokes recognition and positive [...]
Previously we have offered tips to help you manage your small businesses public relations outreach. These are some great tips on how to research, reach out to and establish relationships with the media.
If you are interested in generating online or offline publicity, traditionally there are two approaches. The first way is to find a reporter [...]
Welcome to the second installment of 10 Great Ways to Promote Your Business, CLICK HERE if you missed part one. Today we will go over tips 4-7.
4. Reinforce Your Brand-Stay in front of your customers every day. Look for cost-effective options that have staying power. Business card magnets are a great way to ensure your [...]
Welcome to the fourth installment of Online Mailing Services (click here if you missed Part 1, Part 2 or Part 3). Today we will discuss the importance of testing.
So why is testing so important? Testing is every direct marketer’s best weapon. It lets you determine what works and what doesn’t so you can learn for [...]
