This guest post is part of our ongoing Small Business Perspective series, and is written by Bianca Hidalgo, owner of All Things Written.
A few months ago, a friend handed me a full page advertisement she had torn from the pages of the New York Times featuring an appetizing photo of the delicious Korean dish bibimbap, [...]
Did your small business once use direct mail marketing, but had to cut back due to current economic conditions? Did you see a decrease in sales as a result? There could be a good reason for that.
In a recent article in The Wall Street Journal, Reporter Teri Evans highlights small businesses that were forced to [...]
This guest post is part of our ongoing Small Business Perspective series, and is written by Caprice de Lorm, owner of de Lorm Designs in Orange County, CA.
Branding. We’ve all heard about it. We all want to do it well, brand our companies in a way that resonates within our company, evokes recognition and positive [...]
The following guest post is brought to us by the Internet Marketing Center, which can be found at: www.internetmarketing.com
It’s easy to get swept up in the tide of new and exciting SEO strategies to help boost your website to ever-higher rankings. But when was the last time you had a really good look at [...]
Recently, the Atlanta Small Business Examiner’s Lisa Sims wrote a piece regarding lessons small businesses should have learned in the current economic climate. Sims offers some strong tips for small business to think about as we enter into almost a full year of economic uncertainty. Her points included:
Minimize expenses. Review your operating budget for your [...]
This guest post is part of our ongoing Small Business Perspective series, and is written by Monique Wakefield, owner of Paws-n-Tails in Dallas, TX.
From my experience, the internet is one of the best and cheapest marketing resources around. As a word of advice, it is a good idea to have a reliable website. It [...]
Online review sites are becoming increasingly popular, but how important are they to small businesses? Are they forums that you should be paying attention to, or just hoping that by offering the best possible customer service experience, the positive reviews will come in time?
Many of you have read this blog’s posts about how to effectively create, test, and run a direct mail campaign, using either postcards or some other printed medium, like catalogs and postcards. And while direct mail is still an effective way to promote your business, get information out and give special offers to customers, email [...]
