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Tag Archive: Small Business Expert

The “Social Web” Explained

The following guest post is brought to us by the Internet Marketing Center,  which can be found at: www.internetmarketing.com
If you’re confused by all the “social” sites and tools on the Web, you’re not alone. We’ve got “social media,” “social networking,” and “social bookmarking.” It’s a social jungle out there!
But what do all these terms mean… [...]

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Lessons from Snoop Dogg

Sometimes you can find business advice in the strangest places. In a recent Wall Street Journal story, reporter Colleen DeBaise sat down with none other than Snoop Dogg to get his thoughts on business and entrepreneurship. Outside of his music career, Snoop has created a line of dolls, a youth football league, and [...]

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Optimizing the Power of Your Brand

This guest post is part of our ongoing Small Business Perspective series, and is written by Caprice de Lorm, owner of de Lorm Designs in Orange County, CA.
Branding. We’ve all heard about it. We all want to do it well, brand our companies in a way that resonates within our company, evokes recognition and positive [...]

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Learn, Survive From Recession

Recently, the Atlanta Small Business Examiner’s Lisa Sims wrote a piece regarding lessons small businesses should have learned in the current economic climate. Sims offers some strong tips for small business to think about as we enter into almost a full year of economic uncertainty. Her points included:
Minimize expenses. Review your operating budget for your [...]

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Is Your Marketing Evolving?

With so many ways to reach customers in today’s day and age, sometimes it’s hard for small businesses to decide what’s best to use, what it can handle on a week to week basis, and what might be the most effective in driving customers to a business and revenue into your pocket.  But as we’ve said [...]

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The Importance of Customer Relationships

Now more than ever it is important that your small business forms and maintains relationships with customers to ensure their experience with your business is positive. Establishing a connection with your customers keeps you top of mind and can also increases the chances customers will recommend you to their family and friends. Referrals are one [...]

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Are you sure you want to be an entrepreneur?

With all the talk about how to succeed in business these days, with the struggling economy and challenges that everyone is facing, few people are asking if becoming an entrepreneur and starting a small business is even a wise decision.  For those of you who might be thinking about jumping into the fray and finally [...]

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Are you a small business success story?

Has your business seen tremendous success with a marketing campaign? Do you retain and acquire new customers in a unique way? Would you like to pen a guest column offering advice for other small business owners?
If you answered yes to any of these questions we’d like to hear from you. Please email publicrelations(at)vistaprint.com and let [...]

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