Competition is something that often breathes a level of fear into businesses of all sizes. It is an understandable and human emotion; more competition means more marketing spend and more choices for the customer pool to choose from. It also means that you’ll need to work harder to ensure that your customers keep coming back. [...]
Where Big Things Happen for Small Business
Tag Archive: small business marketing
Lessons From the Bridal Show
The following post is part of our “Small Business Experts” series, and is brought to you by Mindy Sanderson, Vistaprint’s Small Business Marketing Specialist.
On Sunday, a few colleagues and I attended the Great Bridal Expo in Boston, Massachusetts to exhibit Vistaprint’s redesigned wedding stationary collection. We were excited to interact with couples and help [...]
Lessons from Snoop Dogg
Sometimes you can find business advice in the strangest places. In a recent Wall Street Journal story, reporter Colleen DeBaise sat down with none other than Snoop Dogg to get his thoughts on business and entrepreneurship. Outside of his music career, Snoop has created a line of dolls, a youth football league, and [...]
Keep Marketing Through Christmas
This guest post is part of our ongoing Small Business Perspective series, and is written by Theresa Gould, owner of RobnT Business Solutions in Chicago, IL.
Most business experts advise that business owners should always be marketing their product or service. Marketing is one aspect of your business that should never take a vacation. The holiday [...]
Holiday Planning in Oct.? You Bet!
This guest post is part of our ongoing Small Business Perspective series, and is written by Caprice de Lorm, owner of de Lorm Designs in Orange County, CA.
Before I owned my own business, I found it strange to see holiday displays in warehouse stores before Halloween. It felt, well, too early to be thinking about [...]
Seize the chance to be creative
This guest post is part of our ongoing Small Business Perspective series, and is written by Katharine Napoli, owner of Computerized Office Services in New Jersey.
With fall finally upon us, many people are happy that the summer slump has come to an end and hope their business picks up to pre-summer levels. Businesses are also [...]
Learn, Survive From Recession
Recently, the Atlanta Small Business Examiner’s Lisa Sims wrote a piece regarding lessons small businesses should have learned in the current economic climate. Sims offers some strong tips for small business to think about as we enter into almost a full year of economic uncertainty. Her points included:
Minimize expenses. Review your operating budget for your [...]
Marketing Strategies – Yay or Nay?
Some people will tell you that without a marketing plan, you can’t succeed. But there are thousands of small businesses who never did any kind of marketing and instead just relied on word-of-mouth, and have been around for decades. What’s the answer?
