This guest post is part of our ongoing Small Business Perspective series, and is written by Audrey Clarke, owner of Professionals Now, LLC in Tampa, FL.
As a small business owner, it is imperative to network and market as much as possible. We understand that as a small business owner, you don’t have the large budgets [...]
Where Big Things Happen for Small Business
Tag Archive: success story
“Working the Room” Effectively
When the Super Bowl Comes to Town
This guest post is part of our ongoing Small Business Perspective series, and is written by Audrey Clark, owner of Professionals Now, LLC in Tampa, FL.
When big events come to town, it could mean big opportunities for your small business. I had a personal experience when the Super Bowl came to the Tampa area [...]
Sell Your Car To Save Your Biz
There was an interesting and inspiring story this past week regarding Papa John’s owner John Schnatter, who has become one of the most successful business owners in the past decade with his chain of pizza restaurants. But the story wasn’t so much about Schnatter’s success as it was his sacrifice 25 years ago.
Take lessons from the big players
Typically there is a disconnect between small businesses and large businesses. Oftentimes small businesses think that they can’t possibly emulate anything that the big players in business like Wal-Mart, Target and Sears are doing in the retail space.
Two Small Businesses Can Be Better Than One
A few weeks ago I highlighted different opportunities for small businesses to generate new customers. In that discussion was the idea of partnering with other local companies to help share marketing costs and resources to potentially acquire new customers.
With that tip in mind, Sheena Harrison recently penned a great story on CNN Money’s Small Business [...]
The Importance of Customer Relationships
Now more than ever it is important that your small business forms and maintains relationships with customers to ensure their experience with your business is positive. Establishing a connection with your customers keeps you top of mind and can also increases the chances customers will recommend you to their family and friends. Referrals are one [...]
Silver lining for small businesses
It’s an old saying: Behind every dark cloud there’ s a silver lining. That’s also true of a recession, which oftentimes for small business means opportunities. In a recent piece by Matthew Bandyk in US News & World Report’s Small Business and Entrepreneurs section, he outlines some of those silver linings.
It’s an interesting look at [...]
Small Business Success Story – Pressed Sandwiches
Last week we asked for your small business success stories so that we could share your experience with other readers and small business owners. Today we’ll feature two strategies from Pressed Sandwiches in Boston, courtesy of Dan H, that touch upon customer retention and acquisition.
