This guest post is part of our ongoing Small Business Perspectives series, and is written by Erin Herold, owner of Hark Herold.com.
“Never invite a customer in, only to disappoint them.”
- Leonard Rydell
Eighty years ago (or even twenty) inviting customers into a business was primarily advertising-driven; businesses were local and customers knew their shopkeepers. Businesses advertised [...]
Where Big Things Happen for Small Business
Tag Archive: Twitter
Toothaches Online = Headaches in Reality
Social Networking Groups and Small Business
With the state of the Internet today, the old adage that it’s not what you know but who you know has never been more relevant. Creating profiles and fan pages on social networking sites like Twitter and Facebook will help expand your reach to customers and potential employees, but will it help you expand your [...]
Keep Them Informed via Twitter
In the past we’ve discussed the benefits of using Twitter as a business tool (here, here & here), and it is becoming a necessity for every business in today’s social media driven landscape. In these stories, we offered some insight into what Vistaprint and other large companies have done as examples to learn from. However [...]
Dealing with angry customers
No matter how well run or popular a business is, there will always be a customer or two who are not 100 percent satisfied. While their frustration can come in any number of ways, how you deal with these customers will ultimately define your business in the minds of your customers.
Whether you use traditional customer [...]
Do you Twitter?
It’s no secret that Twitter has been one of the fastest growing social media tools. While it may seem like something for teens and twenty-somethings to keep in touch, it is also a useful tool for businesses. Big brands have been using
Twitter to interact and build stronger connections with their customers (for examples check out [...]
